Japan ranks #3 in world at D&AD: BBDO is #1 Network followed by Ogilvy, DDB and McCann

Ajab_2016.jpgD&AD has released the Most Awarded rankings based on the results of the 2018 D&AD Awards. The top lists include the Most Awarded Advertising and Design Agencies, Production Companies, Network and Country Rankings. Japan has ranked in at #3 country in the world with 49 Pencils. Singapore ranks at #9 with 15 pencils and India comes in at #10 with 9 pencils.

For the first time in the history of the awards, individual rankings have been calculated for the Most Awarded Art Directors, Creative Directors, Designers and Copywriters.

Three creatives from Asia make into the Top 20 Most Awarded Art Directors with Ajab Samari from Ogilvy & Mather Japan GK (pictured above) coming in at #14, Kentaro Harano from Hakuhodo Inc Japan at #17 and Sei Suigiama also from Ogilvy & Mather GK at #20.

Ajab Samari from Ogilvy & Mather Japan GK also features at #10 in the top 20 Most Awarded Creative Directors and #12 in the top Most Awarded Copywriters. Also in the Most Awarded Copywriters are Sei Suigiama from Ogilvy & Mather GK at #14 with Prateek Bhardwaj from McCann Worldgroup India also ranked at #14.
Rankings are based on the credits that are submitted along with each piece of work entered in the D&AD Awards. Points are allocated as follows:

Wood = 3
Graphite = 6
Yellow = 9
Black = 12

If two or more agencies receive the same number of total points, the winner with the highest award tops. If results are identical, the same place is awarded, and the next number is skipped.

Looking across this year's results in comparison with 2017 figures, we note that Brazil, New Zealand and India have entered the top 10 country rankings, attesting to D&AD's extensive reach and highlighting the development of a traditionally Western-centric creative sector to one that is well and truly global.

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Tim Lindsay, CEO, D&AD said, "Congratulations to all our winners. And a big thank you to all our entrants. Your support means we continue to put all our surpluses back into the community we serve, to help build a better, more creatively excellent, fairer and more diverse industry."

For the full breakdown of winners by category and Pencil level, including most awarded and country rankings, visit https://www.dandad.org/en/d-ad-awards-pencil-winners/.


What for? said:

This ranking is as useful as picking up a pair of chopsticks with a pair of chopsticks.

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