BBDO Singapore shares creative thought starters with students to help with problem-solving

BBDO Singapore has partnered with the 4As to introduce the inaugural Festival of Creativity to Singapore. In collaboration with MullenLowe Singapore as the other agency partner, both agencies will help to create the design, format and themes for the festival.

Part of the festival will be focused on young up-and-coming talent in Singapore – namely The Crowbars. And BBDO Singapore are proud advocates for creative youth and gladly support through agency and industry initiatives.

Attracting the best talent is a huge priority for our agency but we know talent doesn’t grow overnight; it needs nurturing. Which is why we’ve created BBDO Singapore’s Concept Cookies.

The Concept Cookies are fortune cookies that have been specifically designed by BBDO for students in Marketing & Communications. Each cookie contains helpful creative thought starters to help students crack tricky creative challenges.

Created by two of BBDO Singapore’s best young creatives, Imran Chaudhry and Shumin Leow, the Concept Cookies are being distributed to schools and universities to encourage students to have a dialogue and mentorship opportunities with BBDO.

“There is nothing scarier to a creative than a blank piece of paper. Concept cookies are a great way to get over that initial hump and start getting stuff down on paper. But more importantly, as an agency that is excited about change, we are hoping it helps us connect and start conversations with the next generation of creatives,” said Primus Nair – ECD, BBDO Singapore. Chairman – The Crowbars (pictured above).

The Concept Cookies are being shared with Universities and Colleges.