Mediacom Singapore’s Vivian Yeung named chairman for the Singapore Media Awards 2018

Vivian Yeung, Managing Director, Mediacom Singapore, has been named the chairman for 2018 The Singapore Media Awards 2018. The Singapore Media Awards 2018, now in its fourteenth year, continues to celebrate the most effective media communication efforts in Singapore.

The theme for this year’s awards is “Be the Extraordinary”. It is a rallying cry for all media industry people to come together and reinvigorate the industry. There are many media specialists who deserve the right of recognition. By believing that we can be more, we can propel the industry into its next transformation.

Yeung (pictured) Ncommented, “Our task is to activate and revitalize the pride and the passion of media professionals, media owners, clients and prospective new recruits to the industry. This year’s SMA is to celebrate the tremendous value, contribution and role media plays.

Amongst the gloomy conversations about “procurement” and “automation”, SMA 2018 wants to bring back the cheers and ignite passion to push the limits and enable agencies and their professionals to “Be the Extraordinary”. We want to lift the reputation of the media industry in Singapore back to its former valued status, and to inspire conversations about how we can be that extraordinary person and community. We understand that success will come when people are placed at the heart so let’s make the media industry “desirable”!

The SMA 2018 is our platform to bring together all parties of the media ecosystem to learn and add value to one another. Thus, for this year’s theme, we have identified 3 key pillars – Attraction, Aspiration, and Appreciation.

Attraction – We are inviting prospective new recruits from universities and polytechnics to engage with the industry and have a glimpse through a different lens on the diversity of opportunities within media.

Aspiration – We want to spark active conversations and tackle big questions about our practice that keeps media professionals awake at night and to also reward our new specialists and unsung heroes of the industry.

Appreciation – We want to engage brand and clients into meaningful dialogues that will raise the bar on what we do as our passion.

For the first time, this year, SMA will be hosting an inaugural full day conference to bring together all the stakeholders of the industry to discuss wide topics under the themes of Juggling (what are the multiple challenges that we face and need to address everyday), Trapeze (a bird’s eye view of the industry and sub sectors) and Flame Throwers (what’s big and impactful that is happening in media).

I look forward to raising the applause under the big top and celebrating our success together.

This year SMA will be introducing new awards categories – Best Local Media Agency and Best Use of Programmatic. We will be widening the Outstanding Achievement Awards to also include Best Programmatic Specialist, Best Content Specialist, Best Direct Response Specialist, Best Communications Strategist and Best SEM Practitioner.”