Chris Foster and Rupen Desai join APAC Tambuli Awards 2018 Overall Executive Jury

Chris Foster & Ruben Desai.jpgThe Asia Pacific Tambuli Awards has named Chris Foster, Asia President, Young & Rubicam (pictured left) and Rupen Desai, Executive Vice Chairman, Asia Pacific, Middle East & Africa, Edelman (pictured right), as part of the partial list of jurors for the 2018 Overall Executive Jury.
 
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity and culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
Desai said, "As consumer trust declines and indifference towards brands grows, marketers need to make a choice. Brands with an authentic purpose, that act more and talk less, the ones that create an ethical-based ecosystem and become a platform for real impact, will engage and grow faster than others. The Tambuli award celebrates such brands, allowing us to recognise the ones who are making a real difference."
 
The pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
 
The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
 
Deadline for entries is on March 28. Visit here for details and entry kit. For inquiries, email carla.estanislao@uap.asia.

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