Pearl Academy appoints Publicis India for brand and marketing communications duties

Ravpreet Ganesh.jpgLeading educational institution, Pearl Academy, has appointed Publicis India to manage its brand and marketing communication efforts to be managed by their Delhi office.

As its communications partner, Publicis India will assist in redefining brand strategy, positioning and related brand guidelines and also in the conceptual development and execution for projects as defined by mediums such as literature, marketing collateral (ATL and BTL), events, video assets among others. Pearl Academy partners with FDCI and ADI and stages some large scale events in the fashion and design space, Publicis will help in refreshing these.

Stuti Gandhi, Vice President, Marketing, Pearl Academy said, "We are glad to announce that Publicis India will be managing Pearl Academy's brand and marketing communication efforts. They have demonstrated the attitude, aptitude and ability required to consolidate and amplify Pearl Academy's brand promise and subsequent reach among students, parents and other stakeholders. As we celebrate our 25 years of creative impact this year and are looking ahead, we found Publicis scoring high on all our key criteria and hence the perfect fit to deliver on our strategic goals."
Ravpreet Ganesh, Executive Director, Publicis Capital (pictured above) said, "We are pleased to associate with Pearl Academy as their creative agency in India. As a leading institute offering a plethora of academic courses in creative domain, they have set a high benchmark that's pivotal to their success in India. We look forward to partnering with them to further the brand authenticity and appeal and thus make their brand relevant and engaging across students, industry, partners and society as a whole."


michael said:

Notable that this agency chooses to use an image of its executive director than anything client related

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