Only true Star War fans know in Globe Telecom’s outdoor campaign via J. Walter Thompson
Star Wars fans take pride in being knowledgeable about that certain galaxy, far far away. So, when Globe Telecom with their partnership with Disney for the screening of Star Wars: The Last Jedi held their exclusive Star Wars-themed quiz night, J. Walter Thompson Philippines created a promotional poster campaign that tested the Star Wars fan’s knowledge of the Force. Each poster was comprised of found images resembling certain Star Wars elements (like a Light Saber, an X-Wing, even Kylo Ren) and one challenge: “Only true fans will know.”
Credits- Chief Creative Officer: Dave Ferrer. Executive Creative Director: Brandie Tan. Art Directors: Rica Manuel, Macky Sanchez. Copywriter: Albert Millar. Creative Director/Art Director: Javey Villones. Golda Roldan – Managing Director. Ardie Vega – Group Account Director. Denise Amora – Account Director. Kate Lee – Account Manager. Carol Pe Benito – Print Producer. Michael Gonzales – Digital Imager. Ferdinand Ortiz – Digital Imager. Christopher Cristobal – Digital Imager.