Havas Singapore wins creative, digital and integrated communications business for Kia

Havas Singapore has been appointed for creative duties for Cycle & Carriage Kia, the authorised distributor of Kia Motors in Singapore.

As part of this remit, Havas Singapore will manage the creative, digital and integrated communications for the brand. The agency will be responsible for developing a brand strategy as well as a strategy for product launch and retail communications.

Dawn Pan. Head of Sales and Marketing, Cycle & Carriage Kia said, “Havas Singapore team impressed us with the quality of creative ideas. It was clear to us that the team has a strong understanding of our brand’s challenges and a strong grasp of the brand strategic communications strategy. We are really excited to have them on board.”

Andrea Conyard, CEO of Havas Singapore (pictured above), said, “We are delighted to be appointed the creative partner for Cycle & Carriage Kia. Our experience in automotive category coupled with our strong strategic input and creative ideas helped us win this hotly contested account. We are looking forward to working with the clients.”