Wander the world in Traveloka’s 2018 Chinese New Year film via Ensemble Worldwide Malaysia

Ensemble Worldwide Malaysia has teamed up with Traveloka in a touching video, ‘Wander with Wonder’, for Chinese New Year.

The film follows a young mother making an honest living as a taxi driver, while raising her young son despite all the challenges life brings forward. All the while she keeps a spark of wanderlust and shows her son the excitement of the world around us.

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“The campaign came to life through conversation with the clients at an earlier shoot,” said Executive Creative Director of Ensemble Worldwide, Chan Woei Hern. “We all fell in love with the idea of wanderlust and family, and started scripting almost immediately, drawing inspiration from our own lives. There is that touch of love put into the film from all involved, including the clients, director and composer of the tune. And you can feel it move and draw you in the moment you set eyes on the piece.”

The campaign is currently running in Malaysia with a tagline that says, “This Chinese New Year, we would love for you to wander the world with someone who means the world to you.”

Halif Hamzah, Traveloka’s Country Manager for Malaysia and Singapore said, “The idea of being able to ‘explore the world with someone who means the world to you’ really resonated with us. Although we promote beautiful destinations and offer great hotel and flight deals, we also genuinely believe that the journey and company one keeps when traveling matters just as much to our audience. By listening to our customers, and keeping a close track of what their needs are, we are able to find ways to create stories that resonate with them through content that is authentic, relevant and memorable”.

Ensemble Worldwide and Traveloka are working together on a project basis, and this is their second collaboration together. The film was produced by Reservoir Production.

Credits

Location Manger: Andy Black Tan