Joanna Flint and Rupen Desai to head the juries for the APAC 2018 Effie Awards

Flint_Desai.jpgJoanna Flint and Rupen Desai have been named as the two Heads of Jury for the APAC 2018 Effie Awards.

Flint (pictured on left) is the Managing Director of Google's Agency Business for Asia Pacific and was formerly the Managing Director for Google Singapore. Prior to Google, she held senior leadership positions at WPP, Singapore Airlines, and British Airways' where she led their global foray into digital- embracing digital marketing, CRM, and e-commerce. She has authored publications, including the new path to purchase, "Winning the Zero Moment of Truth - Asia". Joanna currently sits on the Boards of the IAB and the Singapore Tourism Board.
Commenting on her appointment Flint said, "Marketing is a critical investment line for businesses and never before has it been more challenging for agencies and marketers. I'm honoured to be appointed as a Head of Jury for the APAC Effies to evaluate and celebrate the hardest working marketing investments coming out of this digital-first region".

Desai (on right) is the Vice Chairman of Edelman across Asia Pacific, Middle East & Africa. He leads Edelman's integrated brand practice across the region covering brand communications, digital, consumer PR and social media.  
 
He is a strong advocate of the impact purpose-led business and creativity have on society, as well as profit. Prior to Edelman, Desai spent 20 years working for Lowe + Partners. He was the network's Asia Pacific President, during which the network became a top performer in effectiveness awards. A great supporter of APAC Effie, Desai has served as a jury member of the awards for the last four years, and is also on the APAC Effie Committee.
 
"The need for great work and its effectiveness can never be overstated. Brands must do more in today's era of indifference. Today, neither attention nor trust can be bought, they need to be earned. Being able to help judge the best work of the region is both a great honour, and an even greater responsibility", said Desai.

The APAC Effie Awards are known globally by advertisers and agencies as the preeminent award for Marketing Effectiveness. The remaining Heads of Jury and full jury line-up will be announced progressively. See www.apaceffie.com.

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