The Womb wins communications duties for ASUS's smartphones and laptops in India

Kawal Shoor.jpgThe Womb has won the strategy and creative duties for ASUS India, the Taiwanese leader in technology. The agency is tasked with the communications duties for both smartphones and laptops business in India. The Womb has initiated work for its famous ZenFone series, with the rising star and online sensation Disha Patani - the new brand ambassador of ASUS India.
 
Arindam Saha, Head Marketing, ASUS India said, "In the journey that we have embarked on in India we needed a partner who is hungry and makes our objectives their own and The Womb does that. Their assessment of the ASUS mobile challenge in India and how it could overcome against the likes of Oppo, Vivo, Samsung and others was spot on. Their understanding of technology and how it can be made exciting to the Indian consumers impressed us instantly!"
Kawal Shoor, Founding Partner, The Womb (pictured above) stated, "It's our pleasure to take on the might of Chinese money with Indian thinking and an awesome product from Taiwan. I believe that ASUS is just the guerilla that the Indian smartphone market needs."
 
Navin Talreja, Founding Partner, The Womb added, "We are always on the lookout for opportunities to work with awesome brands who are doing very well in other markets but for various reasons find themselves playing the role of challengers in India. ASUS is an extremely successful global player and is now beginning to display it's smarts in India. Intellectually and creatively there can be nothing more stimulating. Their openness to look at mobile communication differently and not come only from product and feature but from cultural insight is refreshing."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.