BBDO Bangkok restores peace and relationships with flowers in a hurricane situation

2_Hurricane_Kathy_RGB_300dpi.jpgBBDO Bangkok has created a poster campaign for Close To Nature Flowers, the largest florist chain in Thailand, famous for its arrangements and beautiful range of colourful flowers.

An angry girlfriend or boyfriend is just like a fierce storm, and the aim of this poster campaign is to target customers who need to find a way to restore peace to their relationships - the solution is with flowers.
The art direction of the campaign was inspired by infrared satellite images of actual hurricanes and then crafted with Close To Nature's colourful range of flowers. More than 100,000 flowers and 32 different varieties were used to create 3 hurricanes - showing the beauty and variety of flowers and demonstrating Close To Nature's expertise in floral arrangements.

When there is a "hurricane" situation, calm him or her down with flowers.

Credits -
Chief Creative Officer : Suthisak Sucharittanonta
Deputy Chief Creative Officer : Anuwat Nitipanont
Creative Director : Pitha Udomkanjananan
Art Director : Charnpanu Suchaxaya
Copywriter : Manamai Rodpetch
Client Service Director : Arunee Rueangwattanaporn



Hehe said:

I will be gobsmacked if more than a dozen thais get this…..but the judges in cannes will.

Like! said:

Nice work. Disagree with @hehe as with new online pre judging system Cannes judges would have missed this one.

michael said:

Good to see Florists can afford to pay creative agency rates and media buying costs.
Business must be good!

What media did this appear in by the way?

What? said:

@Like! What are you on about? Your comment is misleading.

Like! said:

Why is my comment misleading @What!
I think this is a nice print campaign and Cannes now holds an online pre judging stage that cuts down the number of entries for the smaller number of judges in Cannes for judging week.

@like you a suit? AE? Intern? said:

@like how is this relevant to you thinking it's good? "Cannes now holds an online pre judging stage that cuts down the number of entries for the smaller number of judges in Cannes for judging week." If the work is good, why would the judges miss it?

@like! said:

"If the work is good, why would the judges miss it?"

Who's the intern judging by this comment?

Half the Cannes judges are lucky to have a job, let alone be asked to judge! Yes, an exaggeration, but I'm sure many readers would agree that perhaps the best credentialed creative directors are not always sitting on jury panels.

Let me articulate my previous point properly. When online pre judging happens, in my personal opinion, judges are juggling and rushing this in between their busy schedule of meetings, phone calls, interruptions, problems, kids, spouses, etc. Worthy ads can get missed. So exposing your award-winning ideas to the industry via Campaign Brief, Campaign, Creativity, Adobo, Adweek, Best Ads, Shots and the many other trade mags may help in your ad being remembered at any online judging stage. But this is just my personal opinion and I have no problem if you don't agree. Peace.

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