44 entries make the cut following the first release of Clio Award Shortlists: McCann Mumbai, TBWA\ Hakuhodo Tokyo + CJ Worx Bangkok lead way
The Clio Awards, the esteemed international awards competition for the creative business, has announced the first shortlist for 2017 across Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, Integrated Campaign, Brand Partnerships + Collaborations and Student. Asia has netted a total of 44 finalists in the first shortlist announcement.
Leading the Asian agency pack are McCann Worldgroup Mumbai with 6 shortlists, TBWA\HAKUHODO Tokyo with 5, CJ WORX Bangkok with 4 and TBWA\Santiago Mangada Puno Manila, TBWA Thailand, Hakuhodo Tokyo and Dentsu Tokyo all have 3 finalists each.
Japanese agencies have 14 shortlists followed by Thailand and India with 11 and 6 shortlists respectively. The Philippines scored 4 shortlists, then Hong Kong, Taiwan, Korea, and China with 2 each. Pakistan has 1. Surprisingly, Singapore failed to record a single shortlist. Malaysia and Indonesia also failed to make the cut.
INDIA
Public Service – Direct
McCann Worldgroup Mumbai
Ministry of Public Health, Afghanistan
Public Service
McCann Worldgroup Mumbai
Ministry of Public Health, Afghanistan
The Immunity Charm
Public Service – Innovation
McCann Worldgroup Mumbai
Ministry of Public Health, Afghanistan
The Immunity Charm
Public Service – Out of Home
McCann Worldgroup Mumbai
World For All
Public Service – Art Direction
McCann Worldgroup Mumbai
World For All
Dog
Public Service – Photography
McCann Worldgroup Mumbai
World For All
Dog
CHINA
Print – Product/Service
J. Walter Thompson Shanghai
Creative Labs
Plug In – Rock
Public Service – Branded Entertainment
TBWA\ Shanghai
Baobeihuijia
A Thread Of Hope
HONG KONG
Product/Service – Direct
Cheil Worldwide Hong Kong
Tesco
Safety Bags
Product/Service – Innovation
Cheil Worldwide Hong Kong
Tesco
THAILAND
Product/Service – Branded Content
CJ WORX Bangkok
AP Thailand
Product/Service – Guerrilla
CJ WORX Bangkok
AP Thailand
The Unusual Football Field Project
Product/Service – Out of Home
CJ WORX Bangkok
AP Thailand
The Unusual Football Field Project
Product/Service – Ambient
CJ WORX Bangkok
AP Thailand
The Unusual Football Field Project
Public Service – Events
Ogilvy Group Thailand
PETA Asia
Product/Service – Out of Home – Poster
Ogilvy Group Thailand
Hi-Jet Waterproof Paper
Artquarium
Product/Service – Out of Home – Poster
TBWA Thailand
McDonald’s
Product/Service – Print
TBWA Thailand
McDonald’s
Loving Bangkok Night Campaign
Product/Service – Photography
TBWA Thailand
McDonald’s
Loving Bangkok Night Campaign
Public Service – Film
BBDO Bangkok
Thai Health Promotion Foundation
Product/Service – Film
McCann Worldgroup Thailand
Verena International Co., Ltd.
JAPAN
Product/Service – Brand Partnerships & Collaborations
TBWA\HAKUHODO Tokyo
AIG Japan Holdings
Product/Service – Branded Entertainment
TBWA\HAKUHODO Tokyo
adidas
Product/Service – Digital/Mobile
TBWA\HAKUHODO Tokyo
adidas
Green Light Run
Product/Service – Digital/Mobile Techniqu
e
TBWA\HAKUHODO Tokyo
adidas
Green Light Run
Product/Service – Film
TBWA\HAKUHODO Tokyo
Nissan Motor Co.
The Professional of Japan
Product/Service – Branded Content
Hakuhodo Inc. Tokyo
Gravity Daze 2
Product/Service – Film
Hakuhodo Inc. Tokyo
Gravity Daze 2
Gravity Cat
Product/Service – Social Video
Hakuhodo Inc. Tokyo
Gravity Daze 2
Gravity Cat
Product/Service – Out of Home – Ambient
McCann Tokyo
Amazon Japan
Product/Service – Digital/Mobile Technique
Dentsu Inc Tokyo
Corporate
GLICODE
Product/Service – Digital/Mobile Apps
Dentsu Inc Tokyo
Corporate
GLICODE
Public Service – Events/Experiential
Dentsu Inc Tokyo
Rehabilitation Service (of generic health services facility HITORIZAWA)
Ton-Ton Voice Sumo
Product/Service – Digital/Mobile
HAKUHODO Kettle Tokyo
TeleBeauty
TeleBeauty 1
Product/Service – Branded Content
Spoon Inc Tokyo
Tsuruya Co., Ltd.
Sticking Together, No Matter What.
THE PHILIPPINES
Public Service – Social Media
TBWA\Santiago Mangada Puno, Manila
Campaign Against the Return of the Marcoses to Malacanang (CARMMA)
Public Service – Film
TBWA\Santiago Mangada Puno, Manila
Campaign Against the Return of the Marcoses to Malacanang (CARMMA)
Correcting History
Public Service – Social Video
TBWA\Santiago Mangada Puno, Manila
Campaign Against the Return of the Marcoses to Malacanang (CARMMA)
Correcting History
Public Service -Brand Partnerships & Collaborations
PUBLICISJIMENEZBASIC, Manila
Globe Telecom
TAIWAN
Product/Service – Branded Entertainment
HAVAS Taiwan
VOLVO
Alice’s Wedding
Product/Service – Film
X-Line Co., Ltd. Taiwan
Wacoal Sports
Wow Girls’ Lab
SOUTH KOREA
Product/Service – Out of Home
INNORED Seoul
The North Face
Product/Service – Innovation
Innocean Worldwide Seoul
Korea Association of School Violence Victims
Cyberbullying Vaccine App
PAKISTAN
Public Service – Integrated Campaign
BBDO Pakistan
UN Women