August 2017 Archives

Rohit Malkani.jpgItalian MNC, Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency's Mumbai office will handle Bauli's brand portfolio and nationwide launch across mainline and digital marketing communications.
Established in 1922 and based out of Verona, Italy; Bauli has been a symbol of Italian confectionary art in many parts of the world. Today Bauli is present in more than 70 countries worldwide and is now ready to bring its rich Italian tradition to India with the launch of Bauli Moonfils.

Pursuit of excellence being its guiding principle Bauli Bakes and Sweets is committed to create top quality products globally.

LIA 2017 deadline ends today - Enter now

LIA Logo.jpgEntries for LIA 2017 will close today, Thursday, August 31.

If you are a new entrant, there is time to register and enter your work for LIA 2017. If you have already entered, you can still input newly released work.

Keep in mind that your work can fit into several media and/or categories. LIA's easy-to-use Clone and Copy Credits features allows entrants to seamlessly create entries across multiple categories and media.

RHB.jpgFollowing the success of the "Apa yang di tunggu- tunggu setiap kali Raya" film that garnered over 5 million views, FCB Kuala Lumpur and RHB Bank have continued their collaboration with a new film to celebrate the country's Merdeka Day.

Titled,"RHB Syukur Merdeka" the film is done in a style of a music video and blends together local rap sensation Altimet's hit song '"Syukur" (Grateful) with scenes of the nation's progress. Its upbeat and catchy delivery was deliberately designed to appeal and foster appreciation in Merdeka amongst Millennial Malaysians. Released on RHB's Facebook page three days ago the film has already garnered over 300,000 views and a host of positive reviews from Malaysians.

Tribal WW_CSS_Booth.jpgIn partnership with Chow Sang Sang (CSS), Tribal Worldwide Hong Kong has launched a China-wide roadshow, including state-of-the-art digital installations, to introduce the jewellery retailer's new #StateYourStyle campaign.

Central to the project is the belief that style should not be prescribed, but rather come from within. Under the hashtag #StateYourStyle, CSS set out to encourage people to be bold, be themselves and show off their own, unique style by mixing and matching CSS jewellery.  
Gixxer.jpgSuzuki Motorcycle India Private Limited has rolled-out a brand new campaign - #NotForEveryone for the popular Gixxer portfolio of motorcycles. Celebrating the 'exclusivity' that sets apart a Gixxer owner from the crowd, #NotForEveryone is a 360-degree pan-India campaign by Happy mcgarrybowen with strong digital amplification, print media and outdoor activations, besides the TVC that will play on national and regional TV channels.

Digi Still 2.jpgNaga DDB Malaysia has today released a new film for Telco giant, Digi to commemorate Merdeka Day in Malaysia. The spot was directed by Directors Think Tank director Maurice Noone and was supported by fellow DTT directors Zaim Rosli and Wei Peow. The film was shot in the North, East, South and West of Peninsula Malaysia, including East Malaysia all within a week.

Naga DDB ECD Alvin Teoh said they wanted to create something that represented what's going on in the minds of Malaysians and how they could approach the question of unity in a very real way.

"Too often we sugar coat things and write scripts for actors so this time, we wanted to capture the real faces of Malaysia by going out into the streets and show a kaleidoscope of people of all color and language and tribe and beliefs as is and trying to be as inclusive as possible. Because that's what we are about. And underneath all this diversity, reflected on what makes us one?", said Teoh.

Camella Homes_1.jpgCamella Homes_2.jpgOverseas Filipinos' sacrifice of working away from their families and sending them hard-earned dollars help lift the Philippine economy. Cliché spots have been created to pay tribute to them over the years. But for National Heroes' Day, Vista Land's Camella Homes, one of the biggest real estate companies in the country, decided to tell real heroic stories. These films, via Dentsu Jayme Syfu Manila, showed the truth about their lives however painful and ugly it may be.

The first story titled "Carding" told the story of a father working in Saudi Arabia as a technician. The harsh working conditions were graphically shown and the only thing that kept him going through it all was the memory of his wife and baby boy. But unlike other similar films, the twist in the end was based on a real-life story. People had a tough time accepting his fate and this filled the internet with debates, outpouring of sympathy or even anger.


Thug or Chef.jpgHavas Worldwide India's idea is to show that education can help people make the right choice in life by inviing people to partner Bharat Learn in the cause to educate children across India by making donations.

Credits - Executive Creative Director: Navin Theeng. Chief Creative Officer: Nima D.T. Namchu. Senior Creative Director & Art Director: Gurdev Singh Sidhu. Copywriter: Nima D.T. Namchu. Illustrator: Twin Brains. Post production: Mahinder Singh Chauhan.
IKEA 2018.jpgThis year, the 2018 IKEA Catalogue is  truly unforgettable.

Yanjaa Wintersoul is the 23 year old two-time world memory champion, who has learned every detail of the 2018 IKEA Catalogue - all 328 pages of it. And she did it in just one week.

DTT12.jpgBusan turned it on at the 'rooftop' at Sky Garden Busan, Korea during the AdStars festival last week with around 150 AdStars judges and delegates partying until the wee small hours. The event had an 'Hawaiian beach party' theme, which was suited to the balmy weather in Busan and 'beachside' location of the venue. The party was hosted by production company Directors Think Tank, and post houses Pixelbox and MPC.

Mojito Girl.jpgKFC China, working with McCann Worldgroup Shanghai, has launched Mojito Girl, a non-alcoholic cocktail specially created to appeal to Chinese youth this summer.

McCann Shanghai has partnered with well-known Japanese director, Tsuyoshi Taniyama to produce the video ad. The team has also invited Xing Lu (Ruka), who is popular amongst Chinese youth, to star in the film.

AXA.jpgFollowing a global strategic shift from "payer" to "partner", AXA Hong Kong is the first in Asia Pacific to roll-out the new brand platform with its Critical Illness campaign.

Inspired by many true stories, the film at the centre of the integrated campaign celebrates life's choices. It is an authentic dramatisation of a young woman's experience. The story taking an unexpected turn when she is diagnosed with a critical illness.

Kristian & Duncan sml.jpgDentsu Aegis Network has promoted Kristian Barnes to Regional Chief Client Officer for Dentsu Aegis Network and Duncan Pointer will succeed Barnes moving into the role of CEO of Vizeum Asia Pacific. Barnes (pictured left) will turn his focus to the further development of the group's client centric approach, while Pointer (right) will focus on the continued growth of Vizeum in his new role leading the business.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said, "We need to keep evolving our structures and service offering to keep fully focused on providing the right product and solutions to our clients from across the group. The newly created role of Chief Client Officer is designed to strengthen the way we work with our clients, to help them grow their brands and business.  Kristian is a strong operator who will ensure we provide the right capabilities to support our clients.
Beantown.jpgBeantown Union Bangalore is a new media-agnostic advertising, social and brand development agency that will solve brand problems via creative ideas and solutions. Beantown believes that ideas transcend labels like advertising, digital, social, etc. At a time when there's so much confusion about the role and relevance of ad agencies, Beantown believes that great ideas are our only true saviors.
Abhinav Tripathi - McCann Mumbai.jpgAbhinav Tripathi has been appointed as Executive Creative Director for McCann Mumbai. Tripathi returns to McCann from TBWA/India.

Tripathi's work has been awarded at the One Show, Cannes, D&AD and at many prestigious international forums. He is also respected for his insightful brand building work for the likes of Uninor, HCL, Limca, KFC, Saffola, Quikr, Asian paints, Piramal iCan, Reliance Life Insurance, Radio Mirchi, MTV Condoms, Mumbai Indian, Modern Foods, JSW Paints, to name a few.

Tripathi (pictured) has previously worked for agencies including FCB Ulka, Ogilvy & Mather, Leo Burnett, McCann and TBWA.
Merchant & Khan.jpgIn a strategic move to reinforce the existing senior leadership team of the agency's outdoor unit, Gour Gupta, CEO, DDB MudraMax has announced the appointment of Yusuf Merchant as Vice President, DDB MudraMax-OOH and Adil Khan as Associate Vice President, DDB MudraMax-OOH. Merchant will be based out of Mudra House, Mumbai and Khan will function from the agency's Gurugram location.

Merchant (pictured left) will report to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Khan (right) will report to Merchant.
harsh kapadia  bw (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Harsh Kapadia, group creative director at VML, New York.

Winner: Tsuruya 'Sticking Together, No Matter What'. This is a great example of advertising not taking itself too seriously, specially for a product like roof tiles. Having grown men bunched together screaming through the thick of weather and being extremely dramatic added an emotion to something we don't normally think about. READ MORE...
JWLS_Range.jpgFollowing the global roll-out of the award-winning VR experience that Untitled Project created for The Singleton, a second experience developed by the Singapore-based creative tech studio is being rolled out globally by Diageo.

Untitled Project has created a mobile app for Android and iOS that enables consumers to personalize bottles of Johnnie Walker with their own custom labels. Key to the execution is that photos can be printed and labels pasted onto bottles, on the spot.

Known as the 'Johnnie Walker Label Studio', the team created 3D renders of the physical space which features product displays, a sales counter and a photo wall with props. Toolkits and guides were created for local markets to activate the Johnnie Walker Label Studio seamlessly.
Rohan Philips.jpgiProspect has appointed Rohan Philips as Global Chief Product Officer. In his new role, Philips (pictured) will direct and oversee iProspect's roadmap for central product development, adoption and commercialisation across its 55 markets. Philips will report to Global President, Ruth Stubbs, and will be based in Singapore.

"Our ambition is to drive business performance for our clients. This requires a mindset that is inspired by the future, delivered today, and Rohan fully encapsulates this. A dynamic approach to the development and evolution of our global product set is a vital component in our ability to engage audiences across all platforms and connect brands to consumers. As a business, we must become more sensitive to the challenges clients are facing. With Rohan's hire, we have now finalized a recalibrated leadership team - specifically designed to address delivering these capabilities for our organization, Dentsu Aegis Network and the clients that we serve", commented Stubbs.
Harry Bailey.jpgGeometry Global Taiwan has appointed Harry Bailey as its Managing Director. Bailey was most recently Client Services Director at Geometry Singapore, and will report to Diana Cawley, CEO of Geometry Global Asia Pacific.

Bailey (pictured) began his career in account management in the UK, working with clients such as Duracell, Ford and Coca-Cola. Five years later, in 2011, he relocated to Asia and has since had the opportunity to work across three different markets; Australia, Hong Kong and Singapore. He has worked with key clients including Rolex, Intel, Unilever, Nestle, HSBC, Philips, VW and LEGO, to name but a few.

Bailey said, "Having spent the past 6 years across different parts of this region, I love the different dynamics and opportunities each market presents, so I'm really excited to be joining our Taiwan team who already have a fantastic portfolio of brands and credentials in the market - I can't wait to get started!"
V-SHOWROOM-Key.jpgDentsu Aegis Network's Carat and Isobar have launched a first-of-its-kind, mixed-reality (MR) dealership for long-standing global client General Motors International (GMI). The MR application provides an augmented dealership experience for consumers, enabling them to virtually experience a car showroom - anywhere and anytime.

Axis Bank.jpgAxis Bank, country's third largest private sector bank has launched a new Home Loan campaign with a unique product differentiator - "Home Loans with 12 EMIs Off". Typically, the male in the household makes the decision to buy a home as well as choosing the home loan provider. However, the film, created by Lowe Lintas Mumbai has put the woman in the centre of the campaign as key influencer and the decision maker. Through this campaign Lowe Lintas has portrayed an Indian Mother as the 'change-maker', by putting her in the 'driver's seat'.

VIEW THE SPOT (in Hindi)
ADKlogo.jpgPathkind Diagnostics, a Pan-India network of labs and collection centres, has appointed ADK Fortune Communications for their creative business. The agency will lead the development of all the brand campaigns for Pathkind Labs in India. The account will be handled out of the agency's Gurgaon office.
Gatsby.jpgTo mark the launch of Gatsby's new hair pomades, Arcade collaborated with Singaporean rapper ShiGGa Shay to create an epic rap battle video. The rapper is well known for his iconic pompadour hairstyle, a look that can be achieved using the new 'Upper Hold' pomade.

2_Hurricane_Kathy_RGB_300dpi.jpgBBDO Bangkok has created a poster campaign for Close To Nature Flowers, the largest florist chain in Thailand, famous for its arrangements and beautiful range of colourful flowers.

An angry girlfriend or boyfriend is just like a fierce storm, and the aim of this poster campaign is to target customers who need to find a way to restore peace to their relationships - the solution is with flowers.

LIA entries set to close Thursday, August 31st

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgEntries for LIA 2017 will close next Thursday, August 31. Work will still be accepted with no late fees.

If you are a new entrant, there is time to register and enter your work for LIA 2017. If you have already entered, you can still input newly released work.

Keep in mind that your work can fit into several media and/or categories. LIA's easy-to-use Clone and Copy Credits features allows entrants to seamlessly create entries across multiple categories and media.

Work submitted must be released in a commercial environment with client approval between 1st July 2016 and 31st August 2017

To view all of LIA's categories and requirements: visit LIA categories here.

All companies and/or individuals involved in the creative process are eligible to enter.

For more information on submissions and eligibility: visit LIA Entry Kit here.

Nitin Karkare, FCB Ulka.jpgSBI Mutual Fund, the fifth largest (by AUMs) asset management company in the India, has appointed FCB Ulka for their creative duties. The account will be serviced from FCB Ulka Mumbai.
SBI Mutual Fund has completed 30 years of successful operations in India. With a widespread network spreading over 165 branches across India, SBI MF has a strong and proud lineage that traces back to the State Bank of India (SBI) - India's largest bank. SBI MF is a Joint Venture between SBI and AMUNDI (France), one of the world's leading fund management companies.
Commenting on the win, Nitin Karkare, CEO, FCB Ulka (pictured), said, "We are thrilled to have the iconic and trusted brand- SBI MF on board! SBI MF is a magnanimous brand, however the category it operates in is challenging. We are delighted to bring alive the new chapter in story telling for the brand, marrying it with the trust the brand has garnered over the years. We look forward to a memorable journey and join hands in the endeavour- 'a partner for life' with the 'never finished' algorithm!"
SWA_GROWTH_CHART_GIRAFFE.jpgSingapore Wellness Association (SWA), working with McCann Health Singapore, has launched a new campaign to raise awareness of childhood obesity.
Jazz 4G.jpgJazz, the leading telco in Pakistan, launches their fast 4G network in a spot via IAL Saatchi & Saatchi.


GS Caltex.jpgGS Caltex have found that customer service employees are burdened by verbal abuse and insults by ringing customers.

AdQUA Interactive Seoul and GS Caltex created a Ringback tone to improve the working environment of customer service employees and actualized this idea as a solution by implementing the Kind Words Ringback tone.

Tripti Lochan.jpgVML Singapore has been named the social media agency for Singapore's luxury mall and retail destination, ION Orchard, for a period of 12 months. The agency will support ION Orchard across all aspects of its social strategy, including content planning and asset development, community management, reporting and analytics, as well as strategic campaigns and related events.
Tripti Lochan, CEO, Southeast Asia & India, VML (pictured) said, "We are incredibly honored to partner with a brand as vibrant and inspiring as ION Orchard, as it makes waves in retail innovation. Consumers rely on digital for everything - from deal hunting to location mapping and information gathering when it comes to shopping these days. We look forward to helping ION Orchard join the dots for their consumers through the powerful use of their social channels that encompasses pre-shopping trip research to post check-out customer services."
Penny Chow.jpgSpecialist social media and digital content agency Society have been appointed by Converse for social media business following a competitive pitch.

With digital data-driven content marketing sitting at its core, Society has been rapidly gaining traction in Hong Kong market and across the Asia Pacific region. The agency which also won the content development and community management for Nike last month, have been engaged to deliver social media and digital marketing for the iconic Converse lifestyle apparel and footwear brand just a few short weeks later.

Penny Chow, Head of Society Hong Kong (pictured) commented, "At Society we are proud to offer a differentiated proposition in the Hong Kong market, so it is a very natural alignment to work with a brand that celebrates individuality like Converse."
Nike Unlimited Stadium_2.jpgNike Unlimited Stadium.jpgAd Stars 2017 has just finished up its award ceremony in Busan, Korea and Clemenger BBDO Melbourne and Colenso BBDO New Zealand walked away with the two US$10,000 Grand Prix of the Year awards. Clemenger won for Transport Accident Commission's 'Meet Graham' campaign and Colenso's won for Pedigree 'The Child Replacement Programme'.

In total two Grand Prix of the Year awards, 15 Grand Prix, 51 Gold awards, 152 Silvers and 176 Bronze winners were chosen from 21,530 entries from 56 countries. Asia's best performer was BBH Singapore for their already already highly awarded  "Unlimited Stadium" for Nike. The campaign has dominated the awards winning 3 Grand Prix, 5 Gold and 7 Silver trophies.

Another of this year's standout campaigns was created by Serviceplan Korea for Dot Corporation, creator of the world's first Braille smartwatch. This campaign won Grand Prix in Innovation, plus 3 Gold trophies for Design, Interactive and PR.
New Stars Class of 2017.jpgA creative team from Cheil Worldwide Seoul has won this year's Ad Stars New Stars AD Competition for junior advertising professionals who have less than three years' experience. Jung S. Hahn and Chuwon Cho (team "Dog Star") won the competition with their 'Fingerlympics Korea' campaign.                   

New Stars is an important initiative because it's designed to inspire young professionals to further their career in advertising. This year's judges said they were truly impressed by the passion of competitors, with 70 participants from seven countries. After a day of mentoring, the teams had 24 hours to respond to the following brief: generate awareness of the 2018 Winter Olympics and Paralympics in PyeongChang, South Korea, and increase people's desire to attend.
The-Hitmans-Bodyguard-movie-Reynolds-and-Jackson.jpgFinishing ahead of pre-weekend expectations, FINCH director Patrick Hughes' action-comedy romp starring Ryan Reynolds, Samuel L. Jackson, Salma Hayek and Gary Oldman opened it's U.S. box office run with an estimated 21.6 million to finish in first place in the U.S.

The film tells the story of the world's top bodyguard Michael Bryce (Reynolds) who has to keep his new client Darius Kincaid (Jackson), an infamous hitman with links to Bryce's past, alive along enough so he can testify against a notorious war criminal (Oldman) at the International Court of Justice.


Ad Stars Festival in Busan praised for openness

Helen Pak display.jpgThe Ad Stars 2017 Festival is underway in Busan, South Korea and at yesterday's press conference, Helen Pak, President and Chief Creative Officer at Grey Group Canada explained why Ad Stars is different to other award shows.

"In the whole world of advertising, similar work rises to the top. So what have we seen that's new here at Ad Stars  What I find refreshing at this show in particular is there's more of a democracy and an openness - the fact there is no entry fee, and Ad Stars is open to the public - it's very refreshing," said Pak.

"The ad world is very insular when it comes to sharing what we do with the public beyond the placement of ads. It's free to enter AD STARS, which means as a jury we were able to see a broader range of work. As advertising professionals, we see the same work all the time - but here, there is a wider range of great work. And the show allows us to see that wide range, and also share it with the broader community, which is really wonderful."
Paul_McMillan_LR.jpgAustralia: The Monkeys has finally announced its new Melbourne-based CEO with the appointment of Paul McMillan - snared from the MD role at Clemenger BBDO, Melbourne - as well as the hiring of new head of strategy for Melbourne Michael Derepas, the former planning director of Clemenger BBDO, Melbourne.

The Monkeys has yet to announce who will be the agency's ECD, but CB hears Grant Rutherford (below), current CD of The Monkeys in Sydney, will return to his home town Melbourne to fill that role. Rutherford joined The Monkeys in October 2016.

Involved in some of Australia's most effective and creatively awarded campaigns, McMillan (above) joins The Monkeys after leaving his role as managing director at Clemenger BBDO Melbourne where he was responsible for managing a staff of over 350 and a client roster including some of the country's most respected clients. Making his mark in the industry running the Carlton and United Breweries account, McMillan's time at Clemenger BBDO Melbourne has been filled with impressive work and industry accolades, including most recently Cannes Agency of the Year and D&AD Agency of The Year.
Ring2.jpgManulife has launched three films to give new meaning to insurance especially to the younger markets. The films, created by JWT Manila as part of Manulife's 110th anniversary campaign, aim to resonate with people using stories of how a Manulife plan could help them achieve their dreams - like being able to take on a life-changing trip, starting your dream business, or even pushing your child to reach greater heights.

THE EDGE_still 079.jpgThere's no such thing as a dream home. But there is a home that's right for you. That's the foundation for the film from EdgeProp Singapore that chronicles a couple's search for that ideal place. It's a whimsical spot where a house takes on a life of its own as the protagonists daydream about where their home should be.

It's part of EdgeProp's new rebranding campaign, 'Property Personalised' in collaboration with Bonsey Jaden and Directors Think Tank.


Onat Roldan named as Y&R Philippines' new CEO

Onat Roldan.jpgY&R has appointed Onat Roldan as the new Chief Executive Officer of Y&R Philippines.

Roldan's extensive marketing communications experience spans over 20 years, having started out as a Copywriter, Creative Director, then Chief Creative Officer, before heading up a Business Unit and moving into management at some of the Philippines' best-known agencies.

For the past 6 years, Roldan (pictured left) has been Managing Director at Cheil Philippines where he improved the office's SEA contributions from fifth to second within three years and revitalized the creative, retail, digital, planning and media departments. During Roldan's tenure, Cheil Philippines exponentially increased its relevance and competence to support the marketing communications platforms of Samsung, BPI-Philam, Edsa Shangri-La Hotel, Philippine Veterans Bank, Kakao Talk, and Citibank.
Praful_2.jpgNew York Festivals Global Awards, honoring the World's Best Healthcare & Wellness Advertising, has announced the 2017 executive and grand juries. These prominent chief creative officers, managing partners, EVPs, and executive creative directors from the world's foremost healthcare advertising agencies are representative of creative leadership talent from 15 countries on 6 continents.

Representing Asia on the executive jury is Praful Akali, Founder & Man (pictured left).

Eleven people from Asia have been selected to sit on the grand jury including Ayu Saski Creative Director, Dentsu Inc, Japan, Vinayak D. Shinde Creative Director, Medulla Healthcare Communications, India, Abhinay Patil Creative Director, Art, Medulla Healthcare Communications, India, Sean Riley Executive Creative Director, Japan & North Aisa, McCann Health, Japan, John Scott Creative Director, Ward 6, Singapore, Anand R Ramakrishnan  Creative Director, Artiligence, India, Pierre Loo Executive Creative Director, McCann Health,  Group Chief Creative Officer, Aakanksha Healthcare, India, Alok Saini Creative Director, McCann Health, India Jun Ogawa  Creative Director, Pharma International Inc, Japan and Alok Gadkar  GM & Executive Creative Director, The Classic Partnership Advertising, India.

OTC_PR_V2-01[3].jpgCentral and Sheung Wan are two of the oldest neighborhoods in Hong Kong, reflecting a history of over a 100 years, as well as recently being transformed into one of the hippest districts in the city. This is an area where past and present, East and West, coexist and collide.

There are numerous colonial monuments, temples, art galleries, antique stores, street art displays, restaurants, rooftop bars, local delicacies, and many other hidden gems at every turn, representing the diverse elements of heritage, art, culture and dining.
LED Batten.jpgOrient Electric has launched an integrated campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens. The campaign shows Dhoni being playfully picked on by his niece for not putting an end to the misery of flickering tube light and upgrading to Orient LED Batten which comes with 'No Choke, No Starter and No Flicker', and ensures better lighting with significant cost savings.

Vijay Jacob Parakkal.jpgJ. Walter Thompson India has appointed Vijay Jacob Parakkal as the Senior Vice President and Managing Partner of their Kolkata office.
Commenting on the appointment, Tarun Rai, CEO, J Walter Thompson South Asia said, "Vijay has a rich and diverse experience of over two decades. Across marketing and communication. Across India and Sri Lanka. Across agencies and cities. Vijay's energy and positivity are infectious. We have a huge operation in Kolkata with some very high-profile clients. I am very confident that Vijay will contribute significantly to our clients' business goals. He has very fond memories of his earlier stint in Kolkata and is raring to get back."
Parakkal (pictured) is a seasoned professional with over two decades of experience in advertising and marketing communications. He started his career in marketing with Eveready Industries in Kolkata and was an integral part of the business growth across multiple markets for over half a decade. During his tenure with, Parakkal spearheaded the launch of and its business operation in Chennai. He subsequently worked with some of the leading advertising agencies in India and Sri Lanka managing iconic brands like Aditya Birla, Ashok Leyland, Britannia, Bharti AXA, Fortis Healthcare, ITC, Sify, Tata Tea and UB Group, to name a few.
Roposo.jpgRoposo, India's homegrown digital platform, unveils its first digital campaign that brings to the fore the exceptional offerings and services on Roposo's latest avatar of 'TV by the people'. Featuring actor Amol Parashar, an active Roposo user, the digital campaign shows how the platform is the ideal go-to destination for the youth to share their lives online, connect with like-minded audiences, and capture the limelight through interesting videos, quirky photos, and amazing stories. The campaign video has been launched on the Roposo app, and is now available across all official Roposo social media handles.

The essence of the video remains that an individual needn't necessarily be a celebrity to have followers or get popular - every Roposo user is a star. Whether a fashion designer, baker, or dancer, Roposo provides a space for every individual to showcase their talent, reveal their individuality, and turn into an internet sensation. The video captures the gamut of entertainment possibilities along with a wide array of channels that users can view according to their mood and preferences.

Expressing his enthusiasm on the digital campaign launch, Mayank Bhangadia, CEO and Co-founder, Roposo, said, "Roposo is the world's first TV by the people. The video's concept is based on the thought that every individual is a star and has a global audience on Roposo.'

Business Standard Logo.jpgBusiness Standard has appointed Scarecrow Communications for creative duties who have undertaken a brand repositioning campaign.

The new positioning, created by Scarecrow, is 'Insight Out' that replaces 'Know More. No Less'.
7 (1).jpgThe 10th Ad Stars festival kicks off today in Busan, Korea, where advertising professionals from around the world will experience the only international advertising awards show based in Asia.

Established in 2008, Ad Stars is celebrating its 10th anniversary this year after receiving the highest number of entries in its history - 21,530 entries from 56 countries, up from up from 18,063 entries last year.
HK_Pulse_poster01.jpgSpinifex Group Hong Kong has launched its first activation for new client Hong Kong Tourism Board which is sure to delight attendees of the 2017 Hong Kong Pulse Light Show.

An intriguing 4D experience that combines digital 3D projection mapping, advanced lighting, laser, and audio effects in conjunction with physical and interactive installations will be on full display until Sept. 2 at the Hong Kong Cultural Centre Open Piazza. The exhilarating multimedia, immersive light show that went live on Aug 11 takes the audience on a fantastical journey through Hong Kong as they join a cast of playful local characters. The experience that coincides with the Hong Kong Summer Fun is sure to artfully capture and promote the unique culture and entertainment that only Hong Kong can offer.

The show's family focused story is a unique take on how much fun and excitement can be had in the city of Hong Kong in the summer. Iconic characters inspired by traditional local food favourites such as the Pineapple Bun, the Egg Tart, and Dim Sum join a playful dragon and a cheeky rooster on a whirlwind tour of the territory. During the show, the characters come to life not only as high-end CGI animation projected on the HKCC facade, but as giant inflatables and LED installations across the HKCC piazza, providing amazing photo opportunities and interactions for visitors. A 50-metre long interactive LED sculpture of the dragon is synchronized with the projection on the clock tower challenging the audience to "wake up the dragon." Members of the public can interact with sensors that power up the game and trigger 3D mapping animations as they awake the dragon from its slumber.

Engage.jpgEngage, one of India's top fragrance brands has unveiled a new thematic campaign to introduce its range of pure intense perfume sprays for Men and Women. In this new television commercial, Engage reflects on its brand core to capture the intrigue and excitement of couples in love, engaging in playful chemistry. It highlights the pulse points in the body that are best for spritzing and make the fragrance last longer.


Young & Rubicam and M1 celebrate Singapore

M1.jpgA tapestry of life in Singapore, this film via Young & Rubicam, celebrates the achievements of everyday residents in a spot for telecommunications company M1.


UNITED BY FAITH.jpgBased on a true story, Terrible Tiny Tales has created this short film for Benetton that follows a day in the life of an old man from Lucknow, India. This Independence Day, allow this heartwarming story to serve as a timely reminder of the fact that humanity is the biggest religion of them all. Today, and for all days to come, may we be 'United By Faith.'

Ola Share.jpgMarching on with its #FarakPadtaHai campaign, Ola launched its latest ad on Independence Day, keeping the country's youth at the epicentre of solving the pertinent issues being faced by the country. The ad highlights that the socially conscious youth of today is challenging the existing norms of prejudice and reimagining our priorities as a society that impacts not only the present but also the future. The youth is constantly concerned about the future of the country and wants to work towards solving some real issues like growing traffic and pollution rather than investing time and energy on stereotypes prevalent in our society.

Shiseido.jpgW+K Tokyo handled the Global launch of WASO, a new skin care line targeting youth from Shiseido brand. Shiseido is a Japanese cosmetic company founded in 1872 with their products available in 88 countries. The campaign compose of talents such as Viviane Sassen and Julian Klincewicz who have helped create strong visual and film contents for the project. Targeting the generation of "digital native".

Make It Metal.jpgTrash metal band Slayer performed recently on Jimmy Fallon's "The Tonight Show" and according to Spotify, heavy metal is ruling the streaming airwaves across the world, revealing metal fans as the most loyal among music fans.

To announce Japan's electrocore metal band Crossfaith's latest "Freedom" EP with the first single 'Diavolos', the band introduces a one-of-a-kind promo, by engaging with their fans digitally, where visitors of the interactive site are required to earn the music by headbanging in front of the webcam to unlock live-streaming of a new track not available anywhere else in the world. The moment the fan stops the headbanging movement, the music stops.

Spencer Wong.jpgThe London International Awards Chinese Creativity Show has announced a two-tier judging process for their inaugural awards.

The first round will see 35 judges sit in the Finalists Round judging which will be held in a French style Chateau Winery in Nanjing City, China from September 1st to 3rd.

Following this judging round the 6 Jury Presidents will then move on to judge the Statues in Las Vegas during the judging week held at the Encore Hotel from October 3rd to 5th.

The London International Awards Chinese Creativity Show is the first global awards show that integrates creativity conceived, written and produced solely in the Chinese language as part of its global awards program. While it carries with it the coveted London International Awards name, as well as the same LIA Statue curated in a red color for the Chinese language market, this show only accepts work in Chinese from anywhere in the world. The Grand LIA and 'Of The Year' statues are the same exclusive LIA Black Statues. Finalists will be awarded certificates.
The Immunity Charm.jpgThe Clio Awards, the esteemed international awards competition for the creative business, has announced the first shortlist for 2017 across Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media,   Digital/Mobile Technique, Innovation, Integrated Campaign, Brand Partnerships + Collaborations and Student. Asia has netted a total of 44 finalists in the first shortlist announcement.

Leading the Asian agency pack are McCann Worldgroup Mumbai with 6 shortlists, TBWA\HAKUHODO Tokyo with 5, CJ WORX Bangkok with 4 and TBWA\Santiago Mangada Puno Manila, TBWA Thailand, Hakuhodo Tokyo and Dentsu Tokyo all have 3 finalists each.

Japanese agencies have 14 shortlists followed by Thailand and India with 11 and 6 shortlists respectively. The Philippines scored 4 shortlists, then Hong Kong, Taiwan, Korea, and China with 2 each. Pakistan has 1. Surprisingly, Singapore failed to record a single shortlist. Malaysia and Indonesia also failed to make the cut.

UnusualFootballField.jpgLOVING BANGKOK NIGHT 1.jpgTwo campaigns from Thailand have been shortlisted 7 times in this year's Clio Awards. Following the first wave of shortlist announcements Thailand has 11 entries that have made the cut, lead by CJ Worx Bangkok and TBWA Thailand with 4 and 3 shortlists respectively.

CJ Worx's shortlists were all for their "The Unusual Football Field Project" for AP Thailand. TBWA's shortlists were for their McDonald's "Loving Bangkok Night Campaign".

Other Thai agencies to shortlist were Ogilvy Group for PETA Asia "Behind the Leather" and Hi-Jet Waterproof Paper "Artquarium". BBDO Bangkok shortlisted with their Thai Health Promotion Foundation film "Speed Blinds You" and McCann Worldgroup for the Verena International "Capture" film.
MichaelKnox(1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michael Knox, chief creative officer, Grey, Hong Kong.

Levis 'Circles' is the winner for me. Some deep insights into dance and dance-floor culture set a dirty track makes this an easy 90seconds. Given the news of late maybe the dance-floor is not a bad place for us all to be. The banging mix of dance styles shows the different ways we move. Let's celebrate that. Ripped denim, white denim (that's OK to kneel in!), double denim, dark denim, black denim, high-waist, cut offs, skinny leg, low rise, boot cuts they're all here and you can dance however the hell you want in the lot of them. READ MORE...
Mohanarajah Visuvanathan .jpgBlis has opened an office in Kuala Lumpur office and appointed Mohanarajah Visuvanathan to lead as Agency Group Head, amid further Asian expansion.
The expansion into Malaysia follows Blis' recent opening of an office in Indonesia, underpinning a heightened commitment to the Asia Pacific market which will see additional offices opened in the Philippines, and Thailand over the coming months. Malaysia now has over 20 million people using smartphones, and is a fast growing market with consumers spending nearly four hours each day on mobile devices*.
With over 13 years experience, Visuvanathan (pictured) is an accomplished digital strategist and business leader, having held senior roles at Sizmek, Mkini Dotcom and Out There Media. Most recently he joins from MobMe Asia where he was Regional Director, overseeing sales, partnerships, strategy and operations. The new role will see him leading Blis' sales, operations and growth and he will report into Richard Andrew, Regional Business Director Asia, Blis.
ICICI Prudential Life Insurance.jpgICICI Prudential Life Insurance has unveiled a multimedia brand campaign to promote its innovative health insurance product - ICICI Pru Heart/Cancer Protect. The brand launched the first phase of the campaign - 'Agar taiyaari sahi ho, toh jeet pakki hai' in June. The campaign has been created and conceptualized by Lowe Lintas Mumbai.

Words for the Explorer.jpgThai superstar Ananda Everingham goes on an adventure meeting unexpected events along the way in a spot for Seiko via Ogilvy & Mather Bangkok.

The Eight Sunday.jpgTo meet the increasing demand for quality online content delivered on time and to budget, production company Seven Sunday Films has launched a new content division, The Eight Sunday.

Steered by Indonesian producer Yugi Darmawan, the newly formed company aims to lead the way within the digital domain in the local market.
Pulpy.jpgTo help Minute Maid announce the launch of the new Triple-flavour Pulpy this summer, MullenLowe China creates a magical world called The Pulpy Factory, which takes the audience through a highly imaginative landscape that showcases what goes into the new Pulpy.

Jaz Lee Jun Chieh_Joshua Prakase.jpgTwo lucky young creatives from Asia will be making their way to Las Vegas early in October thanks to Campaign Brief Asia and the London International Awards.

Jaz Lee Jun Chieh from Leo Burnett Kuala Lumpur (on left) will represent Malaysia at the 2017 London International Awards' Creative LIAisons program in Las Vegas and representing Indonesia is Joshua Prakasa from Hakuhodo Indonesia (on right).

Creative LIAisons features some of the world's most respected creative directors as speakers.The speaker line-up includes advertising legend Bob Isherwood, Ogilvy Worldwide CCO Tham Khai Meng, Droga5's Ted Royer, Ogilvy India's Sonal Dabral and Global CCO at Leo Burnett, Mark Tutssel amongst others.
Anil S Nair- CEO L&K Saatchi & Saatchi.jpgAnil S Nair, the CEO and Managing Partner of L&K Saatchi & Saatchi India (pictured left), has been inducted into the new Global Leadership Team of Saatchi & Saatchi.

The new team under the leadership of Magnus Djaba, Global President , Saatchi & Saatchi is looking at building the future of the Saatchi brand and its business.

United by the "Nothing is impossible" spirit, the new Global Leadership Team represents Saatchi & Saatchi's major offices and clients. All within the Publicis Groupe's crucial path of transformation under the PubCom Umbrella, and focus on being the most valued partner for clients.

Praveen Kenneth, Co - Owner, Chairman and Managing Director L&K Saatchi & Saatchi said "I am extremely pleased and proud of L&K Saatchi & Saatchi being among the top 10 countries in the Saatchi World and having our CEO and Managing Partner Anil on the Global Leadership Team of Saatchi & Saatchi Worldwide. When Magnus and I spoke, recently, we had no doubt that Anil will be the worthy flag bearer going forward, of what has been a brilliant adventure over the last 15 years, and more importantly as he leads L&K | Saatchi & Saatchi into the future.
Sheilen Rathod.jpgOgilvy & Mather is undergoing a global transformation into one single Ogilvy brand as part of Worldwide Chairman and CEO John's Seifert's Next Chapter strategy. Within the new structure, Ogilvy will create a connected organization comprised of modern marketing experts that work seamlessly together to make brands matter.
China, one of the first major markets to implement this new structure, last week unveiled the new structure of staff at a town hall meeting in Shanghai. The plan is to complete the full integration across China by the end of 2017.
Following the launch of the new structure in China, Ogilvy China has announced several key leadership appointments to activate the company's Next Chapter strategy in this important market.
Siddharth Gowda.jpgIn line with its strategic expansion plans, Zirca Digital Solutions has appointed Sidharth Gowda as Strategic Head - Content and Brand Solutions based in Mumbai. Having been Director - Media Strategy and Innovation with Carat, New York, Gowda arrives with the rich experience of managing giant brands such as P&G, Mastercard and Diageo.

Gowda (pictured) has also worked with Ogilvy in New York and Mumbai, supervising the GlaxoSmithKline and Unilever accounts respectively. Earlier in his career, he had a stint with HSBC, managing national and international customer acquisition programmes.
Kasikorn.jpgKasikorn Bank prides itself on it's dedicated services and a customer centric philosophy since 1971. To show that this philosophy hasn't changed in a rapidly changing world, a film portraying a couple's journey from the 80's was made by GREYnJ. The changes are seen thorough their interactions and a remix of a classic Thai song from the 80's is used to add to the nostalgic and heartwarming mood.

Serene Koh.jpgPerformance Motors Limited has choosen Leo Burnett Singapore as their agency just weeks following the agency's appointment to handle BMW Asia in July 2017.

Performance Motors is the authorised BMW dealer for BMW cars and motorbikes in Singapore.
The scope of work includes handling integrated communications for Performance Motors for two years with effect from 1 September 2017.

Commenting on the appointment, Horst Herdtle, Managing Director, of Performance Motors said, "Leo Burnett checked all the right boxes for us. They demonstrated a deep level of understanding into our business; starting from the fundamentals of our operations, to a spectacular perspective on innovation in our market. We were highly impressed with the dynamics of the team and look forward to new and exciting ways to bring Sheer Driving Pleasure to our customers."
Big Bazaar.jpgBig Bazaar is a household name and is a synonym to home retail shopping in India. Their three main categories namely- home, food, and fashion meet the requirements of a typical Indian home by offering the best products for all kinds of budget. Similarly, Big Bazaar's home décor category is gradually establishing its base with Indian demographics.


mcgarrybowen China's playful print for Playboy

Love to Play Combined.jpgmcgarrybowen Shanghai has created this 'Love to Play' print campaign for Playboy.

Credits - Chief Creative Officer: Jeffry Gamble. Group Creative Director: Danny li. Art Directors: Bingo Xu, Lucky Guo, Huangzong Duan. Copywriters: Shireen Zhou, Sihan Jin. Chief Executive Officer: Simone Tam. Account Service: Carol Ma, Twinkle Lin . Illustrator: Illusion Bangkok.

Fran Clayton: Postcard from Australia

Fran Clayton.jpeg
Fran Clayton (left), chief strategy officer at DDB Sydney asks since when did advertising become a dirty word?

If advertising is the art and craft of selling products and building brands, then I'm proud to say that I work at an advertising agency.

As he often did, Bill Bernbach spoke the truth when he said, "The purpose of advertising is to sell. That is what the client is paying for and if that goal does not permeate every idea you get, every word you write, every picture you take, you are a phony and you ought to get out of the business."

When I first read this quote, it struck a chord. It reminded me to be proud, not apologetic for what we do. It made me think of the euphemisms that people in our industry use to distance themselves from the word advertising. They'd rather use words like 'content' and 'ideas', but what's the point of content and ideas if they do not sell? I'm not talking about short, spikey results, but real sustainable business growth. That's what we should be paid to do, that's the whole point of our industry and lately it seems we've lost sight of that.
Souvik Datta, Executive Creative Director, Creativeland Asia.jpgCreativeland Asia has appointed Souvik Datta as Executive Creative Director. Based in Delhi, Datta will spearhead the creative leadership for Delhi-NCR.
Anu Joseph, Chief Creative Officer, Creativeland Asia said, "We have been looking for good creative leadership in Delhi-NCR for some time now. Souvik is a strong creative strategist with tremendous experience in this market. He has created some memorable work and is unafraid to try new things. I am pleased to have him on board. He will be working in close partnership with Manas Lahiri who we recently brought on board to lead the branch."
Datta (pictured left) said, "I am excited to be a part of a fiercely independent ecosystem. Creativeland comes with a legacy of good strong work and culture. I look forward to leading the Delhi-NCR creative duties and strengthening the Creativeland legacy in the market."
Dalmia.jpgW+K Delhi has won the creative duties for Dalmia Cement, a leading Indian cement manufacturer, following a multi-agency pitch.

Speaking of the win, Sidharth Loyal, MD, Wieden+Kennedy said, "The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting. For us, it's a territory that we haven't yet explored yet, and what better than entering this space with one of the leading names in the category. This is a great win for W+K, and we look forward to creating some engaging work in the coming months."
TheLENS396_The Havas Media Malaysia Team.jpgHavas Media KL has launched the first edition of its brand new book series: The Lens. A publication engineered to be a catalyst for insights and value, The Lens will become a Havas Media annual book featuring some of the most meaningful and cutting edge studies to benefit partners and clients and the industry at large.

In its first edition of The Lens, Havas Media KL offered a deep dive into the hearts and minds of the Malaysian Millennials. This Malaysian study was part of a larger Asia Pacific effort of Havas Media Group to study and understand each country's Millenials in their own environment in a deeper and more meaningful way.
Stand Up.jpgReaching out to consumers in a cinema hall may not be new but driving their participation through an on-screen message sure was a novel feat. This is exactly what McDonald's did this Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging yet not preachy style.

McDonald's partnered with DDB Mudra Group for an innovative, experiential campaign to bring this message alive among a captive audience base.

From left to right- Qiu Jing, Kezia Augusta, Maria Isaeva, Luke Somasundaram, and Skanda Lokeswaran.jpgSingapore-based independent agency, BLK J has made five new hires to service its growing list of clients.

Qiu Jing and Luke Somasundram join as Art Director and Copywriter respectively from Publicis Singapore. They have also had stints at Ogilvy and BBDO. The brands they have worked on include Tiger Beer, Guinness, Mercedes-Benz and Scoot. The duo are winners of the Best of Show at the Creative Circle Awards 2015.
Zombie.jpgThis film is a work of fiction to show the ideal of UTokyo Nursing: "Encourage the power of life, and protect until the final days." This work of fiction uses the paradoxical theme of helping a zombie. Dentsu Tokyo created this for the purpose of showing that a holistic approach is necessary in nursing that faces both life and death on a daily basis so that people can live better lives.

My India.jpgTo mark the 70th Independence Day of India, One India Foundation Centre for Design & Innovation created a powerful and moving song called Vande Mataram - a prayer for the nation. Conceptualised by Creativeland Asia and composed by the legendary advertising jingle maker Rupert Fernandes, the lyrics have been penned by noted lyricist Amitabh Bhattacharya through powerful verses.

McCafe.jpgMcCafé, the innovative brand extension by McDonald's, has been ruling its patrons' hearts with handcrafted coffees since the concept was launched in 2013.
To bring the sheer range of the McCafé premium offerings to life, McDonald's India has rolled out a thematic, digital-led campaign 'There's A McCafé For That'. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there's always McCafé for it. Need a break from shopping? Meeting a long lost friend? Celebrating a good exam result? Dealing with a break up? Sympathising with a friend who has broken up? Want to blow the first-ever paycheck? There's a McCafé for that, and more. The new campaign has been conceptualised and executed by Leo Burnett India.


Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he asks does Hong Kong have a problem?

Just recently, Spencer Wong, uber-guru of McCann & Spencer, published an article expressing concern about the demise of creativity in Hong Kong and how the city is at risk of losing its identity within the Mainland China bigger picture of huge budgets and sheer size and scale of brand campaigns.

He's got a point and it's something I touched on in my book 'Made in Hong Kong' whereby I did ask the question of various creative leaders - what's Hong Kong's future role? Which was answered rather neatly I thought, by Eddie Booth who was then Chairman of Leo Burnett Hong Kong. Eddie said "If China is the factory, whereby they turn out Fords by the thousands, Hong Kong should be the home of hand-crafted where we make the Bentleys."
Ahmad Nawab - Liana Azwa .jpgThe Cooler Lumpur Festival, Kuala Lumpur's annual multi-disciplinary celebration of culture and ideas is once again partnering with TBWA\ Kuala Lumpur, while PopDigital will curate the event.

Now in its fifth year, the festival takes place on August 19 and 20th at the White Box, Publika. This year's theme; 'Notes from the Future' aims to capture the essence of KL providing an insight and understanding on how the country will shape itself in the years to come, especially with rapid changes the city undergoes each year.

TBWA's involvement includes; re:cover, a creative interpretation of 12 local classic albums by 12 designers such as Driv Loo, Tan Sueh Li, Ellie See, NS Foon, Liana Azwa, Zoe Lee, Faridz Husaini, Amirul Halim, Izmeq Fenner, Chun Boon, Olivia Ariferiani and Aida Sa'ad (@yellowmushmellow). Supported by The Recording Industry Association of Malaysia (RIM), the initiative looks to explore how music transcends time through creative interpretations. re:cover hopes its reimagined renditions can inspire compelling conversations and bridge the gap between younger and older generations.
HSBC.jpgJ. Walter Thompson Singapore has created an integrated campaign for HSBC's Visa Infinite Credit Card that reframes the value of luxury for discerning travelers. The campaign tells personal stories of card members' special experiences, inspired by real accounts from a HSBC Visa Infinite's concierge service.

Opening.jpgArcade takes a different approach using a series of dioramas for the launch of Shiseido's new Synchro Skin White Cushion Compact. The campaign will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.

As women go about their daily activities, the needs of their skin changes. To keep their complexion healthy and bright, Shiseido's Synchro Skin White Cushion Compact is made with Advanced Sensing Technology that makes the compact adjust intuitively, accordingly to skin's needs and condition.

Arcade's solution to launch the product across the region is a series of real-life, relatable scenarios using 3D-rendered diorama figurines. Five scenarios bring the product story to life through digital film and lifestyle visuals. Each one highlights a product benefit in changing environments and during different times of the day.

(L-R) Ameer Ismail, Vikas Mehta and Asheesh Malhotra.jpgThe Indian advertising and marketing industry has been witnessing some high decibel moves over the past few months. News of agencies firming up their leadership teams, to that of prominent names making an exit, have been constantly doing the rounds in the media. Amidst this action, what catches the attention of the industry is news of adlanders looking out for greener pastures in other marketing disciplines or outsiders making a switch to test waters on the advertising side of business.
One such senior name that has parted ways with advertising to pursue a career shift is Asheesh Malhotra. He leaves his role as President at Bates CHI & Partners to join GolinOpinion, the PR division of PointNine Lintas as Executive Director. This marks a significant shift for Malhotra (pictured above right), who's spent his entire career in creative agencies, as he ventures into the landscape of PR. At GolinOpinion, he will lead the strategic planning function and oversee the agency's social media centre-of-excellence, the Bridge.
CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.


Screen Shot 2017-08-17 at 8.10.21 am.jpgFacebook continues to grow its Creative Shop with the announcement of four significant senior hires to support the Australia and New Zealand business. The move brings an increased level of skills and experience to the ANZ team. Andy Simpson joins as Creative Shop lead. Simpson is joined by two creative strategists, Dan Walton and Karen O'Leary, as well as Lara Andrews who joins the Creative Shop team in the newly created role of creative research lead.
Rojana, Sanpathit, Damisa.jpgAn interesting sub story to this week's announcement of the Spikes Asia 2017 juries is that for the first time all of Thailand's representatives on the jury are all from independent agencies.
Three independents representing Thailand this year:

Rojana Chuasakul (pictured left) Founder and Chief Creative Officer, Storyteller Bangkok in the FILM, PRINT & PUBLISHING AND PRINT & OUTDOOR CRAFT.

"I am ready to be inspired from all the great jury inside the judging room, and excited to witness fresh ideas that can be a solution for human, create opportunity for the brand and come up with such an inspiring creativity that brings those lives." said Rojana.
This Bloody Line.jpgToday is the 70th anniversary of the partition of British India, and the creation of India and Pakistan as two independent countries. To mark this momentous event, director Ram Madhvani and Equinox Films/Great Guns, showcase a short film for India Today that shines a light on Sir Cyril Radcliffe - the man responsible for drawing the dividing line that led to the largest mass migration in human history.

Laxman, Dudeja.jpgLeo Burnett India has strengthened the senior leadership in its North operations. The agency has appointed Saraswathi Laxman and Gaurav Dudeja as Executive Vice Presidents. Based in New Delhi, the duo will report to Samir Gangahar, President - North, Leo Burnett India. Their last stint was as marketers; Laxmani comes in from ABP News where she was the Marketing Head, while Dudeja's last role was as the Head of Brand and Marketing at Fortis Healthcare.
Leo Burnett India has made these key hires at a time when the New Delhi operations are undergoing a strategic restructuring to leverage the strength of Publicis Groupe's Power of One strategy. Power of One offers real business solutions and drives growth through integration across all the offices in the Groupe's network. Operationally, the Delhi office will transition to a two-unit structure with Laxman and ç heading a unit each.
Dominic Ng.jpgDominic Ng has been appointed chief executive officer of Vizeum China.

A media veteran with nearly 30 years of experience in the communications industry, Ng's scope of work spans across strategic planning, agency management, key account management as well as business development in leading agencies including GroupM's MediaCom and MEC. Prior to joining Vizeum, Ng (pictured left) was Managing Partner of MediaCom China, overseeing the agency's business development, marketing communications, and key accounts like Nikon, SAIC-SKODA, P&G and Shell.

In his new role as CEO of Vizeum China, Ng will accelerate the agency's rapid growth and drive the continued development of services and capabilities for the disruptive environment. Based in Shanghai, he will report to Phil Teeman, Group Managing Director of Dentsu Aegis Network China.
Ratna Puspita.jpgBates Chi&Partners, Jakarta has hired Ratna Puspita as Executive Creative Director beginning August 2017. She replaces Hendra Lesmono who resigned in June after 15 years leading the creative department.

Until recently, Puspita was the only female Senior Creative Director at Mullen Lowe, Jakarta playing the creative leadership role on prestigious corporates like Unilever, Garuda, Indofood and Danamon.
Previously, Puspita has had stints at JWT and Ogilvy & Mather. Her huge interest and passion in talent development and innovation also led her to initiate internal learning & development platforms for the companies; JWT Discovery for JWT and Lowe Space for Mullen Lowe. She has, over the years, won consistently at both local and international award shows like Citra Pariwara, LIA, Busan, Adfest and Spikes, amassing a total of more than 60 awards and nominations.

BBDO Hong Kong partners with AIDS Concern

BBDO HK AIDS Concern Pitch Team copy.jpgBBDO Hong Kong has won the AIDS Concern business following a 4-agency pitch. AIDS Concern is the first non-government charity organization established in Hong Kong to address HIV-AIDS care.

BBDO will be responsible for delivering a 2-year campaign to achieve "TRIPLE ZERO" - Zero new infections, Zero stigma, and Zero AIDS deaths - through increased HIV-AIDS testing in Hong Kong.

iris Jakarta and FiberCreme make friends again

Cheesecake.jpgFiberCreme, a multipurpose creamer (made from plant oils and enriched with fiber) and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that have been vilified for so long - with the message of 'let's be friends again'. Sparking an idea that something delicious, can be healthy too in a spot via iris Jakarta.

Tencent.jpgTencent and J. Walter Thompson Shanghai have leveraged a popular children's folk song to encourage consumers to choose Tencent mobile top-up feature - and help keep rural children, left behind by parents seeking a better livelihood, connected with their families.
Over 60 million children are living with aging relatives in China's remote, rural villages, left behind by parents who've migrated to cities to seek work.  These villagers are often too poor to afford phones to help stay in touch. 

BENOIT_WEISSER.jpgOgilvy & Mather Asia has appointed Benoit Wiesser as its new Asia Chief Strategy Officer. His appointment takes place as Ogilvy accelerates its transformation agenda globally and in the Asia region.

Core to Wiesser's brief will be the continued innovation and integration of Ogilvy's breadth of strategic capabilities as a market-leading, modern marketing offer. Ogilvy & Mather Asia co-CEOs Kent Wertime and Chris Reitermann commented, "Benoit is an excellent and natural choice for the role, having led integrated strategy on numerous accounts that have led to award-winning success globally as well as across the region."
Ride your independence.jpgThe Indian woman of today has come a long way from the yesteryear as she increasingly portrays a dominant and authoritative persona around her peers and surroundings. Whether at the workplace or at home or other mundane affairs, her opinion and influence is of essence especially when it comes to taking crucial decisions. But while her progress is being celebrated by an India that is getting modern by the day, she is being increasingly challenged by external forces in terms of deciding what's right or wrong for her. The freedom to do or express as she wills is what is being questioned on an everyday basis.

hug digital.jpgGrey Group has acquired a majority stake in hug digital, a leading independent regional digital marketing agency, based in the Middle East. Founded in 2009 by Oussama Jamal, Chairman (pictured left) and Tim Baker, Chief Executive Officer (pictured right), hug digital is one of the largest and fastest growing 360°digital agencies in the MENA region.

hug digital provides digital campaigns, social media, content, influencer and activation marketing, web and mobile app development, media planning and buying as well as digital research, analysis and social listening.

"Grey Group's acquisition of hug digital enhances our leadership position in the MENA creative and digital space," said Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa (pictured centre). "It underscores Grey's commitment to expand our offering and deliver quality, value-added services to our clients."
Ben Welsh copy.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ben Welsh, chief creative officer, DDB Group, Sydney.

Twenty five years ago, Francis Fukuyama wrote a book called the End of History. Can't say I've read it, but the title always appealed to me.

I feel like I'm looking at the end of advertising history. All the original ideas have been used up. We're left with reruns and mash-ups.

I had been looking forward to this task. I'd even been watching a bit of telly on free to air to see what is happening in the real world, thinking that the world's best would be infinitely better.

It's not. (But then how can anything actually be infinitely better?) READ MORE...
Susan Ruse Glass Associate Executive Director NYF Adv Awards (002).jpgNew York Festivals, now in its 61st year, announced the appointment of Susan Glass Ruse (pictured) to the position of associate executive director of NYF's International Advertising Awards competition.

Ruse, an accomplished creative strategy leader will work in tandem with SVP executive director, Michael Demetriades spearheading the global development of NYF's flagship competition.
Ruse joins NYF after 19 years with HBO where she served as creative marketing executive producer developing campaigns for many of HBO's highest-profile films for use across all platforms.
Ted Royer_Campaign Brief 2016 .jpgLondon International Awards (LIA) has today announced the line-up of speakers for the 6th annual Creative LIAisons program, taking place at Encore/Wynn, Las Vegas from October 4th through October 7th.

Creative LIAisons is LIA's way of giving back. By refraining from a fancy award show the whole budget goes to organizing this unique event for young creatives.

Says Barbara Levy, president, LIA: "All of our 2017 speakers have one thing in common. They all believe that the investment that LIA makes in Creative LIAisons is an invaluable investment in the future of the industry.

2017 Spikes Asia announces 98 jury members

Terry Savage.jpgSpikes Asia has released the names of the 98 jury members from 17 countries who will judge entries from across the Asia Pacific region, 40% of whom will be female.

The Asia Pacific region once again had notable success at Cannes Lions 2017, bringing home four Grands Prix awards at the International Festival of Creativity: Dentsu Y&R Tokyo won in Mobile for Recruit Lifestyle's "The Family Way"; AP Thailand was awarded a Design Grand Prix for "The Unusual Football Field", and Clemenger BBDO Melbourne took home two Grands Prix (Cyber and Health & Wellness) for the much acclaimed "Meet Graham" for the Transport Accident Commission Victoria.
Straw.jpgFirst launched in 1974, the popular dairy/ice cream brand Binggrae's Banana Flavored Milk is one of South Korea's most iconic beverages and has long been loved by consumers, regardless of age, for its refreshing flavor.

As a brand with a long history, one contemporary concern for its makers is that it might come across to a younger generation as an everyday drink. To address this insight, Innored Korea created the 'MyStraw' campaign, with a new approach to engage Korean millennials as the new generation of Banana Flavored Milk consumers.

Nurobin Forte.jpgWATConsult Mumbai takes a look at the stories of these four #HelpingTrueHeroes in this campaign for Neurobion Forte.

Potholes.jpgOne of the most common problems Mumbaikars face on the roads, especially during the monsoon season is potholes. Hence, with an objective to make roads and mobility safer, CEAT Limited, a leading tyre manufacturer with the support of Mumbai Metropolitan Region Development Authority (MMRDA) has undertaken an eco-friendly initiative, 'CEAT Happy Roads' along with Ogilvy & Mather to repair potholes in Mumbai city by recycling old and worn-out tyres.

LIindt.jpgLindt Chocolate has just appointed Leo Burnett Hong Kong for creative duties to launch a regional campaign for Lindor across Asia. The appointment followed a four-way pitch in early June this year.

Lindt is currently one of the top three players in terms of market share in Hongkong according to Nielsen's latest data report in June. Its Lindor range has long been recognized as a premium praline by Asian consumers.
jiyoun Lee.jpgKorean CGI animation/ VFX company, Locus, has opened an office in Shanghai.

Jiyoun Lee (pictured), who leads the Shanghai office, said, "We understand the Chinese culture and industry very well as we've been working for the China market since early year 2000. The unique recipe of Locus comes from our own in-house design centre, animation centre and R&D centre. This combination bring us a huge and effective synergy which allows us to achieve, 'Art in Technology' - the strength of Locus."

Lee said the Shanghai operation will be fully backed up by over 300 experts from Seoul in real time through Locus' unique pipeline, 'Locman'.

Locus Seoul was founded in 2009 with only had 40 artists. Now, they boast over 300 talented and professional artists in two offices; one in Gangnam and in Sungsu in Korea.
Kartik Iyer.jpgSuzuki Motorcycle India Private Limited, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has announced new partners for the various communication purposes of the company.

Happy Mcgarrybowen, has been roped for creative duties, while Dentsu X, is the new media-buying agency for Suzuki two-wheelers, both are a part of Dentsu Aegis Network. MSL India, Publicis Group's strategic communications and engagement network also comes on board as the public relations partner.

Sajeev Rajasekharan, EVP, sales and marketing, Suzuki Motorcycle India said, "These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufacturers in India, but also on the cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences and support the upward momentum that Suzuki has been enjoying in the market. We welcome Happy mcgarrybowen, dentsu X and MSL into the Suzuki family, and look forward working with them."
Peter Grasse.jpgThirty advertising executives are making their way to South Korea to judge the 10th Ad Stars Awards next week, including Peter Grasse, Executive Producer at Dictionary Films in Tokyo.

Grasse (pictured left) arrived in Japan last year after shaping the reputation of award-winning production companies in New Zealand, Australia, Hong Kong and Singapore.

Since then, the one year old Dictionary Tokyo has already produced commercials for Diesel, Nike, Adidas, H&M, Unesco and BMW. 

At Ad Stars next week (which runs 24th to 26th August), Grasse will be judging the Film, Film Craft and Video Stars categories. Ad Stars' Barbara Messer caught up with Grasse to find out how he's been settling into life in Tokyo.
KAZAKHSTAN.jpgThe world is huge and there are enough places for everyone to enjoy vacations. Somebody likes to walk across the city and enjoy the architecture and its monuments. Others like to lay and sleep on exotic beaches and get alive at night. While others just like to see girls, girls and girls... And also Kazakhstan offers something unique: the beauty of nature, clean skies, and mountains! At Global Air, we are sure you will find the best destination to enjoy your vacations all included... day and night!

VHQ Singapore.jpgVHQ Singapore has appointed Kevin Hui as Senior Online Artist and Desmond Seow as Lead Motion Graphic Artist.

Armed with almost 3 decades of experience, Hui's exposure ranges from TVCs, branded content, long form & films! Originally from Hong Kong Hui's forte lies in Beauty & Lifestyle, working on brands such as L'Oréal, Pantene and Olay. In VHQ Singapore, Hui hopes to hone his skills in beauty further with the clients VHQ works on like SKII, Ponds, Clear, making beautiful effects so desirable yet natural looking for consumer. Hui reports to Country Head Michael Tan.

Racold appoints WATConsult for digital duties

Racold.pngWATConsult won the digital marketing duties for Racold, India's Largest Water Heating Solutions Provider. WAT Consult will manage creative, internet and social platforms including website, search optimization, social content and email and mobile solutions for building the brand digitally stronger. The account will be serviced from agency's Mumbai office.
Veradit Vinyaratn.jpgVeradit "Mike" Vinyaratn, Executive Creative Director from TBWA\Thailand will lead the judging panel for this year's Thailand Adman Awards & Symposium 2017. This year marks the 14th Adman and it is  themed 'No Format Creativity'.

The theme revolves around the dramatic change of modern day communications, in which audiences, rather than merely be at the receiving end, also own media platforms and are capable of creating their own ways of immediate communication. Advertisers and marketers are struggling to impress this kind of consumers. The solution to this, thus, lies in the no-format creativity. Ideas must be in free form - not necessary serving any particular platform.

A core to Thai advertising and marketing communication circle, Adman Awards & Symposium directs the next steps of the country's advertisements. Adapting to the constantly changing era and serving social benefits, the symposium elevates the standard of Thai advertising works, as well as trains the industry's resources, and optimizes their potential in accordance to the constant growth of global technologies.
Suthisak Sucharittanonta_2017.jpgIn a major account win BBDO Bangkok has been awarded Tourism Authority of Thailand (TAT)'s international unit for 2018, supporting the organization's mission in raising the bar for Thailand as a preferred destination among foreign visitors, ranging from first-timers to repeaters through the "Open to the New Shades of Thailand" concept.

Somkiat Larptanunchaiwong, Chief Executive Officer of BBDO Bangkok said, "BBDO Bangkok takes the 'Amazing Thailand' campaign with pride. We have been supporting business success for countless numbers of brands and clients. It is time to use our experience to build greater success for our country. We truly hope that the world will be fascinated and amazed with Thailand even more."

Suthisak Sucharittanonta, Chairman and Chief Creative Officer of BBDO Bangkok (pictured left) said, "We are really excited to introduce "Open to the New Shades of Thailand" to the world, and see this is a wonderful opportunity for us to create unique, compelling content and innovative ideas that promote our country."
Thailand Digital Playbook.jpgGroupM Thailand has published "Thailand Digital Playbook 2017/2018", an annual report on marketing and consumer trends aimed to highlight best practices for Thailand's digital industry for the upcoming year.

This third edition of Thailand Digital Playbook provides an insightful overview of Thailand's digital industry including a summary of key digital advertising and media statistics, market insights, consumer trends, and macroeconomics data from GroupM's proprietary research and partners.

Among the topics discussed in Thailand Digital Playbook are:

. Digital Ad Spending & Growth - with a focus on massive incremental digital advertising budget, in particular the top three categories; communication, non-alcoholic beverages, and skincare, amounting approximately to more than 9,400 million Baht of digital advertising value.
Power Vita.jpgRamdev Baba's brand Patanjali Ayurved, commonly known as Patanjali has disrupted the FMCG industry in a very short span of time. They have successfully taken over the global giants; dominating the Indian market in many pockets of the country. The increasing market share of Patanjali products proves that their customers are not constricted to a niche segment. Instead, the brand's customer base is growing with the launch of every new product offering. Banking on this success, Patanjali recently launched a new drink in the health food category - Power Vita.

VIEW THE SPOT (in Hindi)

LIA extends entry deadline to Monday, August 14

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgLIA has extended its entry deadline to the new date of Monday, 14 August.

To view all of LIA's categories and requirements: visit LIA categories here.

Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st August 2017.

All companies and/or individuals involved in the creative process are eligible to enter.

For more information on submissions and eligibility: visit LIA Entry Kit here.

LIA does not charge late fees. If you require a deadline extension email

PAUL_EVERSON_HEADHOT_2000x2000px_BW (1).jpgJ. Walter Thompson Sydney has promoted general manager Paul Everson to managing director, tasked in his new role with overseeing the agency's growing business across Sydney and Perth, and 20+ client roster.

A multi award-winning advertising professional with a career spanning almost two decades, Everson has risen to become one of Australia's pre-eminent and most awarded agency business leads, having picked up multiple Cannes Lions and Effectiveness awards for his work.

He first joined the agency in February 2014 as client services director, and was appointed general manager early last year.  Prior to joining J. Walter Thompson, he worked at a range of top-tier agencies both in Australia and the UK.
Nissan Skyline.jpgTo celebrate the 60th anniversary of its iconic Skyline models, Nissan partnered with TBWA\Hakuhodo Japan to create an amusing film showcasing the vehicles' evolving innovative technologies.

Best of British.jpgBest of British, a brand new show celebrating the British lifestyle, has appointed Reuter Communications to handle its first exhibition in China. The Best of British Show will take place at the Shanghai Exhibition Centre from 19-22 October 2017, spotlighting the very best of British consumables, including food, drink, fashion, design, culture, education and innovation. The Best of British Show is backed by the GREAT Britain campaign, Department for International Trade, British Consulate General Shanghai, and is held in partnership with British Airways, VisitBritain, Weetabix, and Royal Mail. Media10, the leading events and publishing company, and organizer of Design Shanghai, is behind Best of British. Reuter Communications was appointed after a competitive pitch and is responsible for media relations, partnership development, marketing, influencer relations and social media strategy.
DDB_McDs McCafe_2.jpgFollowing the introduction of its enticing new Cocoa Tazza brew, McDonald's is back with a social experiment that takes customers on a journey inside each cup of specially brewed McCafé coffee.
In May this year DDB Group Hong Kong introduced McCafé's Cocoa Tazza brew, a special blend of coffee beans from the world's top producers in Mexico, Peru and Ethiopia. The large-scale integrated campaign included TV, print, out-of-home, digital, social media and in-store, all under the hashtag #GreatCoffeeEveryDay. The campaign also included a Coffee Van City Tour joined by Taiwan Barista Champion Van Lin.

Duroflex.jpgMattress brand, Duroflex, has rolled out a 360-degree campaign to announce the launch of its latest range - Energise.
The Energise range of mattresses, has been developed specifically for people who lead an active lifestyle. It comes with a unique Active NRG Layer, which helps one get an active sleep at night so that the consumer wakes up energized. To support this claim, the brand has come up with the campaign 'Ready for Tomorrow' which has been conceptualized and developed by Bangalore based Happy mcgarrybowen.

DoorsofIndia.jpgTata Steel re-affirms its entry into the home solutions market by launching the new product line, Pravesh - steel doors with wooden finish, as a part of its  growth strategy in the B2C segment. To help it create a formidable presence in consumers' minds, J. Walter Thompson Kolkata has come up with a unique digital-first campaign called #DoorsOfIndia.

Things dont judge.jpgeBay is not just a popular e- commerce platform for buyers and sellers globally but is also one of the first entrants in India's e-commerce space; since 2004. The brand's message is well reflected through their campaigns, including their latest campaign #ThingsDontJudge.

MGM COTAI.jpgMGM China has appointed a combined team from OMD and Xaxis to handle the media strategy for the company's new US$3.3 billion integrated resort in Macau, MGM COTAI, which will be launched during the fourth quarter of this year.

J Walter Thompson, which was appointed as their agency in January, led the selection of the two media specialists, and will oversee the partnership as the integrated agency lead.

OMD will be responsible for integrated media strategy, planning and buying in Guangzhou and Hong Kong and also oversee all ATL, search and social assets across Hong Kong and China.
Absolut Vodka Snail.jpgFred & Farid, Shanghai launched an Absolut Vodka China campaign "5 You + 1 Absolut" to teach Chinese consumers how to mix a drink. But a normal tutorial would be quite boring, so they launched the "Mixing is easy" campaign.


LUBARS.jpgThe Clio Awards, the esteemed international advertising, design and communications competition, has announced David Lubars, chief creative officer, BBDO Worldwide and chairman of BBDO North America, as the 2017 Clio Lifetime Achievement Award recipient.

Lubars will receive his honor at the 58th annual Clio Awards set for September 27 at The Tent at Lincoln Center in New York City.

Says Nicole Purcell, president, Clio: "David Lubars is a creative genius," said Clio President Nicole Purcell. "His drive is unmatched, and that reflects in his hard-working teams across the globe that consistently produce forward-thinking creative work. We are honored to be recognizing a career's worth of accomplishments, and look forward to seeing what the next years bring."

The winner of more than 150 Clio Awards, Lubars will be recognized for his achievements during a continued 13-year tenure as BBDO's creative lead. Under his direction, BBDO has been named Agency of the Year more than 15 times by various industry publications. Recently, Lubars was named one of the top 10 creative directors of all time in a story published on the Forbes CMO Network.
ProfilePic (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Corinne Goode, creative director, BBDO San Francisco.

Winner: Royal Mail: Heist. Intense is not a word you generally associate with Royal Mail but this uncomfortably real heist is exactly that. A bold move for a company that once had Postman Pat as a spokesman. It also gave me a chuckle at the thought of saying some of my more ridiculous passwords out loud to an armed assailant. READ MORE...

ECCO partners with DeVries Global in Taiwan

ECCO.jpgECCO, a premium brand for shoes and leathergoods, has appointed DeVries Global as their communications agency, to spearhead their public relations program in Taiwan.

Inspired by its Scandinavian design heritage, a passion for quality craftsmanship, and its unique ownership of the manufacturing process, ECCO is available worldwide, in 88 countries. This new partnership with DeVries Global, will help ECCO to broaden its brand awareness and design ethos, to the Taiwanese consumer.

"The team at DeVries Taiwan, is young and creative. We were very impressed by their incisive market insights, imaginative ideas, and holistic approach to brand communication. We believe this strategic partnership will bring us innovative ways to connect, and grow the ECCO consumers in Taiwan," said Nathalie Hsieh, General Manager, ECCO Taiwan.

"We are thrilled to be working with ECCO, a brand that creates from the heart. A brand driven by a strong and pure design heritage, craftsmanship and innovation. Through culturally engaging communication, we look forward to igniting the awareness and interest in the unique ECCO story and its premium shoe and leathergoods collections," said Andres Vejarano, Regional Managing Director, Asia, DeVries Global.
Ralph-van-Dijk.jpgBy Ralph van Dijk, Founder, Eardrum Australia

Public service ads dominate award shows. They're the ones that persuade us to stick to the speed limit, become an organ donor, or stop smoking. Essentially, they're raising awareness for things we already agree with.

Last year, out of all the categories broadcast on Australian radio, only 7% were Public Service.

The figures in The States and UK are similar. Yet, at Cannes they represented 30% of all awarded entries (54 of 177). So, it's pretty clear which category ambitious creatives focus their efforts on.

Surely degree of difficulty needs to be factored in, and we all know it's much harder to promote the benefits of a new car than the benefits of wearing a seatbelt.
Cathay Pacific A350.jpgMcCann Worldgroup Malaysia and Hong Kong have worked together with Cathay Pacific and the recently launched in Malaysia, Cathay Dragon, to create an innovative music piece, "the sounds of travelling well" in their latest campaign, which runs this month.

Cathay Pacific believes that travelling well is an important part of living well. When we travel well, the world unfolds, not only before our eyes, but all of our senses. Through sound, memories and feelings can be just as strongly evoked.


LIA extends entry deadline to Monday, August 14

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgLIA has extended its entry deadline to the new date of Monday, 14 August.

To view all of LIA's categories and requirements: visit LIA categories here.

Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st August 2017.

All companies and/or individuals involved in the creative process are eligible to enter.

For more information on submissions and eligibility: visit LIA Entry Kit here.

LIA does not charge late fees. If you require a deadline extension email

2000px-Samsung_Logo.svg.jpgSpikes Asia has today announced that this year's Advertiser of the Year will be awarded to Samsung Electronics following a hugely successful 2016 Festival where the company were recognised with 21 Spikes awards.

The Award honours brands that set themselves apart through the quality of their campaigns and recognises innovative marketing and inspiring creative communications.

Says Terry Savage, chairman Cannes Lions and vice-chairman, Spikes Asia: "Samsung Electronics is one of the world's leading brands. By experimenting with what is possible through technology they try to make our lives and the world around us better.
Yasser Ismail.jpgThe newly rebranded independent agency The Clan is officially opening its doors in Singapore to coincide with the country's 52nd National Day. Led by Yasser Ismail, ex-Planning Director of We Are Social Singapore, The Clan Singapore will have a wider talent pool through its Malaysian counterpart, The Clan Malaysia.

Ismail (pictured) brings with him more than 9 years of experience and has served clients across different sectors in different capacities. Some of the clients include KFC, Canon, MasterCard, Intel, Epson, and 20th Century Fox. He was also integral in building the current Planning team at We Are Social.
L-R Sumanta Ganguly Ameer Ismail Vikas Mehta  Sriharsh Grandhe.jpgPointNine Lintas, the newest independent agency from the MullenLowe Lintas Group, has announced the first set of names in its leadership team. It's a lineup of senior domain-experts that will work with the CEO, Vikas Mehta. All teams of PointNine Lintas will be co-located in offices in Mumbai, New Delhi and Bangalore respectively.

Ameer Ismail has been named Chief Growth Officer, Sumanta Ganguly takes on the role of National Director - Digital Marketing & Transformation and Sriharsh Grandhe will be National Director - Consumer Engagement. Along with Mehta; Ismail, Ganguly and Grandhe will work with clients to build bespoke agency solutions geared to maximize return-on-marketing-investments.
Tiger 1.jpgBBDO Singapore has teamed up with Tiger Beer to launch two new unique, unprecedented and unexpected beers - the Tiger Black and Tiger White.

The first of its kind in Singapore, and the biggest launch of the year for the brand, Tiger Black and Tiger White are the brewery's take on the classic black lager and German wheat beer.

Strikingly bold, refreshingly smooth, and unexpected in every way - down to its ingredients - BBDO Singapore created an integrated campaign titled #uncagetheunexpected  to showcase a bolder and smoother side of Tiger, never before seen.

Tantri Kadiman-Beekelaar.jpgEdelman has appointed Tantri Kadiman-Beekelaar as Head of Corporate in Indonesia.
Kadiman-Beekelaar's appointment is part of Edelman's move to add depth and strengthen its well-regarded corporate team in Indonesia, and follows the firm's streamlined offering into two practices; Brand and Reputation. Kadiman-Beekelaar will report to Raymond Siva, Country Head, Edelman Indonesia.
As Head of Corporate, Kadiman-Beekelaar (pictured) will drive strategy and operations, while building capacity of the team in reputation management, financial communications, crisis and issues management.
"I am very pleased to start our new financial year by welcoming Tantri to the Edelman Indonesia family. Her vast experience and expertise in corporate communications, marketing and sustainability will be a valuable addition to our reputation team as our communications marketing model evolves to meet local market needs," said Siva. "We are streamlining our offering into two clear practices; Brand and Reputation. This hire reflects Edelman Indonesia's seriousness in building depth and strong local knowledge in our Corporate Practice."
Porsche approaches oOh!media digital sign entering Melbourne Airport-crop (1)-thumb-400x286-244058.jpgThe latest Media Economy Report from MAGNA Intelligence, focuses on Out-of-Home (OOH) Advertising trends globally. A joint study in partnership with IPG Mediabrands' out-of-home specialist agency, Rapport, the report, entitled Why Out-of- Home Outperforms, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.

According to MAGNA, OOH advertising is now a $29 billion market, responsible for approximately 6% of the $500 billion global advertising spending. However, OOH market share increases to 10% to 12% in some countries, including France and Russia, compared with other media categories including Internet, TV, print and radio. OOH market share has remained stable in the last five years, hovering around 6%. However, as part of its increasing importance in the media mix, OOH market share has increased from 8% to 10% of traditional media advertising spend, which includes TV, print, radio and out-of-home, among other categories.
LampPost01.jpgIn celebration of Singapore's 52nd National Day, The LampPost Project by DDB Singapore, has launched a unique collection of commemorative up-cycled tote bags. Its debut range features simple, lightweight, practical and unique bags that are made from recycled lamppost banners and flags produced for the occasion each year.

Giving the banners a new lease of life, each bag is individually cut and hand stitched by the LOOMs Artisans at social enterprise, The LOOMS Workshops, and clients at voluntary welfare organisation SAMH (Singapore Association for Mental Health). While no two bags are identical, they all carry within them the same promise that the profit earned from their sale goes towards making life a little brighter for the people who make them. Under the hashtag #DogoodLookgoodFeelgood, the project endeavours to make supporters not only look good about their purchase, but also feel good in the process.
Lookup.jpgMillennials today across the world are obsessed with their smartphones and are getting more dependent on their devices and the internet by the day. This has led to a new phenomenon called phubbing which has become rampant in our everyday lives. Phubbing is the term used to describe the habit of snubbing someone in favour of a mobile phone. Knowing or unknowingly most people today choose to look into their phones even as they sit across the table from someone. However, the fact remains that offline social interactions had and will continue to have more depth than any online conversations and the key is not to let online interactions replace interactions offline.

Oreo Thins.jpgModelled on an actual arcade claw machine, Oreo brings the fun back with the new Oreo Thins Lemon on Clear Channel Singapore.

It has been an exciting year for Oreo Thins after the tremendous success from their launch in August 2016. This year, Oreo placed a greater challenge to Carat and Clear Channel Singapore to launch their newest flavour Oreo Thins Lemon - to set a new record with an innovative creative.

"Oreo wanted to create a unique, face-to-face brand experience instead of just sending a message to its audience. So we created a concept that intertwined an old school funfair arcade game with a traditional medium - and turned it into a new idea. This campaign is a great showcase on how we reinvent with creativity and how we utilise the power of Clear Channel's scale to attract, engage and connect!," said Amanda Woo, Head of Commercial, Clear Channel Singapore.
The Peak Galleria.gifDDB Group Hong Kong has won the brand communication strategy and creative duties for The Peak Galleria's new brand campaign. Owned and managed by Hang Lung Properties, The Peak Galleria - perched on top of Victoria Peak - is one of Hong Kong's most iconic tourist attractions.
Fred Raillard_David Guerrero.jpgThis year's London International Awards has 26 creatives from Asia sitting on the various jury panels. This is the largest representation from Asia ever.

India has a total of 6 jury members, Japan 5, China 4, Thailand and Singapore 3, The Philippines 2 and Hong Kong, Seoul and Malaysia have one each.

This year there are two jury presidents from Asia - David Guerrero Creative Chairman BBDO Guerrero Philippines and Fred Raillard Co-Founder/ Creative CEO/CCO Fred & Farid Shanghai. Judging will take place at Encore Hotel in Las Vegas from the 29th September through to 7th October.

Below is the full list of this year's Asian jury members:

SPLIT1.jpgThe Global Awards has announced the creation of two specialised executive juries for the 2017 competition: Pharma(Rx) and Health & Wellness.

These equal and separate juries will judge submissions from each exclusive designation providing each jury the opportunity to cover the world of healthcare advertising in its entirety and with complete fairness.
Use one less.jpgXpert - a dishwash with a unique Aquashine formula which promises to make utensils 'chutki mein chakachak', has always worked towards making the life of homemaker better and making utensil cleaning less cumbersome.

To take this philosophy forward, Xpert dishwash has launched the 'Use One Less' campaign - targeted towards the homemakers' families. It stems from the common insight that Indian families use more utensils than required for their daily needs. Family members usually use a fresh glass every time they need to drink water, or use one too many bowls and cutlery while eating food. And who washes all these utensils at the end of the day? The homemaker.

VIEW THE SPOT (in Hindi)
Dennys Hess big.jpgAnalogFolk has appointed Dennys Hess as Associate Creative Director in Hong Kong, its Asia hub.

Previously, the founder and Creative Director of Neonite Interactive, Hess (pictured) will support Asia's Executive Creative Director and Partner, Harry Llufrio, in AnalogFolk's mission to 'use digital to make the analog world better'.

The appointment comes following AnalogFolk's continued success in winning regional client business, which includes their recent Steelcase appointment. AnalogFolk Asia's other major clients include Pernod Ricard Asia and Swire. The Hong Kong office is also believed to be engaged with HSBC as part of the network's global team.
Flock_1.jpgFlock Indonesia reaches its first anniversary today. Former J Walter Thompson Indonesia ECD Ivan Hady Wibowo founded Flock to create a 360 offering that connects brands to consumers. Campaign Brief Asia caught up with Wibowo (centre) to find out about their success over the past 12 months.

CB Asia: Firstly, a bit of background as to how you came to start Flock. Startups often pivot in their first year - explain what Flock is and how does it benefit clients?
I have a total of 20 years of experience in the industry, 11 years in Singapore and 9 years here in Indonesia. During my career I'm grateful to have worked alongside renowned global brands and together with an amazing team, I've always managed to consistently claim a spot in Indonesia's top 5 performing offices.

During my 20 years long career, I've noticed that the need for clients to create a 360 brand experience to connect with their consumer is becoming increasingly more important.

From branding, to traditional and digital marketing and all the way to how a brand can connect with their consumer using the latest technology.
Uber_NationalDay1.jpgUber is running a social media campaign #NationalPoolDay to rally Singapore to come together in the spirit of this year's national day theme #OneNationTogether and share rides for a greener ​national​ day this August 9th.

With strategy and creative concept by BBH Singapore, the campaign launched last week on Uber Singapore's Facebook page with an animated post calling out to all of Singapore as well as to fellow transport service providers across the country to join forces and​ encourage​ pool rides to reduce traffic emissions for​ a​ greener National Day.

So far, the campaign has had very positive response in the form of animated responses from several key transport service providers including GRAB, Mobike Singapore and Tower Transit Singapore ​supporting the initiative ​with the hope that more partners will join in the social cause in the run up to ​Singapore's ​National Day.


Uber then called out to all fellow transport service​ providers​ from GRAB, to SMRT to Mobikes (11 providers in total)​ with this animated post:
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pyramid.jpgEpica, the only global creative awards judged by journalists (including CB representing Australia and NZ) has opened its 2017 season for early bird entries.

Advertising, PR, design and digital agencies as well as production companies who start entering their work this August will receive a 100€ early bird discount. Submissions officially end on September 31st.

The creative prize judged by journalists kicks off its 31st competition with a lot in store. The new jury president, location and categories are just a few of the changes to the awards this year.

CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.


BBFF_1.jpgAustralia: Marcel Sydney has launched a new promotional film for the 2017 Byron Bay Film Festival.

The Byron Bay Film Festival, which started 11 years ago, much like the town itself, has grown up a bit since then. Today, it spans across 10 days at six venues, featuring over 175 independent films and attracting filmmakers and film lovers from all over the world. This year the festival is celebrated by a two-minute short film that pays homage to the unique area that bears its name.

The promotional film Byron was created by acclaimed commercials director, Justin McMillan of Goodoil Films; himself now a Byron Bay resident, and written by adman and poet, David Nobay; the founder and creative chairman of Marcel.

naked Hub.jpgReuter Communications has been appointed naked Hub's agency in China and Hong Kong after a competitive pitch.

Founded by Grant Horsfield, naked Hub is Asia's leader in premium co-working, reimagining the work environment to make it more fun, healthy, and productive. Today naked Hub has 41 Hubs across China, Hong Kong, Vietnam, Singapore, and other key Southeast Asian cities.
Nick Cakebread, Managing Partner, Reuter Communications, said, "naked Hub is an exciting, inspiring and dynamic company, pushing the boundaries and reinventing how people work.  We're delighted to be partnering with naked Hub to develop their brand and awareness in the region."
Quenten Smith.jpgBlis has launched operations in Indonesia with the opening of a Jakarta office and the appointment of Quenten Smith as Agency Group Head, amid further Asian expansion plans.
With over 13 year's industry experience across multiple APAC territories and having previously held senior positions at companies like Dentsu Aegis Network, Omnicom Media Group and Yahoo, Smith (pictured) is an accomplished digital marketer and sales lead. He brings across knowledge in sales, ideation, strategy and planning through to execution.
More than 75 million people in Indonesia will use smartphones in 2017, according the eMarketer*, and this figure is projected to rise to 92 million by 2019.  Furthermore, mobile ad spend is predicted to grow by 80 percent this year and will form over 38 percent of total digital ad spending by the end of 2017, rising to more than 52 percent next year.
James Keng Lim.jpgThe Hakuhodo Group's vision of Inventing the Future through the sei-katsu-sha - or people - manifests itself in their commitment to nurturing the talents of tomorrow. As part of this vision, James Keng Lim, Creative Director of Hakuhodo Singapore (pictured), has taken on the mantle of judging at Ad Stars in Busan, Korea this year. He will lend his expertise to judge work in the Direct, Media, Promotion and PR category, as well as guide young creatives in the Young Stars category.

"Ad Stars celebrates students' creativity from all over the world" Keng Lim comments, while adding, "every time a chance to mentor budding creative arises, I never hesitate to get onboard." Keng Lim was also recently Chairman and Head of Jury for Advertising in the Crowbar Awards, on top of being part of the team driving Hakuhodo Singapore's agenda to polish the potential of young talents, training them not in silos but as hybrids, who are adept in multiple roles when the situation calls for it.
hitotoki.jpgHitotoki is a Japanese stationery brand specializing in items that are used for handmade craft. In a world where everything is so hectic and efficient, Dentsu Tokyo wanted to bring the value of handmade to life in this campaign for the client

Dentsu created the Hitotoki Clock - the world's "most handmade" 24-hour movie clock.

There are 1,440 minutes in a day, and Dentsu created different combinations of small items to express each and every minute. Dentsu actually filmed these in a single, 24-hour cut.

At the official website, they released a real-time version of the clock and created a new kind of branded content that is actually useful in daily life.

Tesco Safty Bags.jpgCheil Worldwide Hong Kong and Tesco China have created 'Safety Bags,' a bag that removes harmful pesticides to help protect people from contaminated fruit and veg. The bags use photocatalysis, a process that breaks down compounds using the power of light, and is proven to destroy toxic chemicals, including pesticides. Tesco is currently trialling the bags after one Greepeace study found that up to 90% of all fruit and vegetables sold in China contained pesticide residues.

Rory.jpgDDB New Zealand has hired a familiar face, with Rory Mckechnie returning to the agency as creative director.

Mckechnie, who previously enjoyed a five-year stint at DDB, has rejoined the agency after spending time in New York at Droga5 as a senior creative.

He picked up more than 60 local and international awards during his last stint at DDB, and has been involved with some standout campaigns during his tenure at Droga5, including The Ripple for Chase.

Mckechnie says he's excited to be back at Greys Ave after working for one of New York's top creative agencies: "DDB has always held a place in my heart, so the opportunity to return home with such an incredible experience under my belt is fantastic and I'm looking forward to producing more great work with the team here."
Tushar Pal.jpgTushar Pal is joining Law & Kenneth Saatchi & Saatchi India from Lowe Lintas as executive creative director. He has over 15 years of experience across agencies like DDB Mudra, Ogilvy, FCB Ulka & Lowe Lintas previously. He will be based out of the Gurugram office.
He has worked on brands like Vivo Smart Phones, India Gate, Vodafone, Tata Chemicals, Zee Networks, Sun Pharma amongst others
Rohit Malkani, Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi said, "Tushar is the kind of advertising professional and creative bloke you would love to have on your team. His calm exterior hides an unrestrained creative soul, always willing to push the envelope and backed with solid brand work. He comes in at a perfect time, when things are hotting up at Law & Kenneth Saatchi & Saatchi Gurugram. Having Tushar at the helm in Gurugram at this crucial time is an asset and I am looking forward to working shoulder to shoulder with him".
Pal (pictured) said, "I am honored to be a part of one of the country's most solid agencies. Law & Kenneth Saatchi & Saatchi has an inspiring vision and the firepower to deliver only the best. Our Gurugram office is a fertile ground to explore existing opportunities and create new ones. Besides, I look forward to leading the team and push the creative envelope that results in awe-inspiring work."
midas-now-open (002).jpgThe Midas Awards for the World's Best Financial Advertising is now open for entries. Founded in 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale. The deadline to enter the 2017 Midas Awards is Friday, September 29th, 2017.
The Midas Awards charges out of the gate this year with New York Festivals Inc's, recent appointment of Scott Rose to executive director of the Midas Awards. Rose, a creative session producer and digital assets manager has produced and created showcase presentations for 4-plus years for New York Festivals 6 brands. As executive director of the competition, he will recruit prominent industry executives to serve on the 2017 juries, create strategic alliances to benefit both the competition and its entrants and expand its global footprint.

NuWorks AOY.jpgNuWorks Interactive Labs Manila has won their third straight Digital Excellence Best in Production award.

The Digital Excellence in Production award was given to the agency in recognition of the innovative solutions they developed with clients CLEAR, Goldilocks, and Kratos.

Jeff Saez, Chairman and President, shares that these pioneering efforts in digital production reflect NuWorks' Storyteching philosophy: telling human stories through creative technology. And in the process, these tools effectively bring stories to bigger audiences, support client's business, and ultimately, bring positive impact to push the local digital advertising industry forward.
Marc Sparrow.jpgThe Hoffman Agency has appointed Marc Sparrow as General Manager of its Hong Kong office.

Sparrow said, "There's a big opportunity for specialist agencies with a solid grasp on how technology is reshaping industries. Hoffman's tech heritage puts it in a great position to help clients of all shapes and sizes profit from such change - whether they're Hong Kong start-ups, western firms looking to do business across Asia, or mainland Chinese companies seeking support for international expansion."

"We're doubling down on the proposition that we deliver multiple-market campaigns for tech companies better than any other agency," said Lou Hoffman, CEO of the Hoffman Agency. "Yes, Marc will lead our Hong Kong office, but by not worshipping individual office P and Ls we envision Marc impacting our business across the region and beyond."
Alex-Lee-bw.jpgMullenLowe Profero Singapore has appointed Alex Lee as User Experience Director.
Lee (pictured left) has worked as a consultant for both boutique and global agencies such as Sapient Nitro, R/GA, Razorfish and Proximity, helping to define, develop and launch cross-platform products to enhance many facets of the consumer experience. Having built a successful career working on clients such as AMEX, Burberry, Ford, Microsoft and Nestle. Lee will work with MullenLowe Profero clients including Harley Davidson,100PLUS, Millennium and Peninsula Hotels to develop integrated, holistic user experiences across every consumer touchpoint. His appointment further bolsters MullenLowe Profero's senior team to help grow their UX capabilities and digital transformation offering for clients.
Radhe Vaswani, MD of MullenLowe Profero SEA says Lee's appointment will strengthen MullenLowe Profero's digital transformation offering in the region and demonstrates their commitment to a customer-centric approach. "We seek to only bring the best talent from creative, media, technology, user experience, strategy, design and production and Alex is known as a specialist in his field. He brings a wealth of experience across a number of different verticals which will help us strengthen our campaign work, which looks to connect and engage with consumers and truly create an unfair share of attention for our clients."
Orchard Road Christmas Light-Up 2016.jpgChristmas comes early to Leo Burnett Singapore when it won the annual "Orchard Road Christmas Light Up" campaign.

For the second year running, Orchard Road Business Association (ORBA) has retained Leo Burnett Singapore together with production company Kingsmen to bedeck Singapore's main 2.2-kilometre shopping strip with festive Yuletide ornaments and lights.

"We are happy to be working again with ORBA and be part of this much-anticipated annual tradition, which is now on its 34th year. This year's Christmas Light Up will even be more dazzling," said Serene Koh, general manager of Leo Burnett Singapore. "We also had tremendous support from Prodigious in producing the visual renditions in a short period of time."
Susan-Hoffman-c.jpg4qy75pcX.jpgThe One Club for Creativity, producers of the prestigious One Show Awards, ADC Annual Awards and Creative Week, will induct five new members into the Creative Hall of Fame including Wieden+Kennedy global co-CCO Susan Hoffman (above, left) and BBDO Worldwide CCO and chairman of BBDO North America David Lubars (above, right).

Other new members to be inducted include Rebeca Méndez and Tom Burrell to the Creative Hall of Fame and Diane Cook-Tench will be named to the Educators Hall of Fame.
Graham Africa PR.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.

Winner: Procter & Gamble: The Talk. When a brave client wants to promote a relevant cause, things can easily and quickly go wrong. Like a rouge match in a gas station. All the good intentions in the world can't soften the blow of a poorly conceived and executed idea when broaching the subject of race discrimination. And the bigger the client, the bigger the pressure is to make everything stick just right. This script demanded composed story telling with all the right nuances in perfect harmony. BBDO and their production partners nailed it. READ MORE...
Vincent Digonnet.jpgMullenLowe Group today announced the expansion of MullenLowe Profero APAC CEO, Vincent Digonnet's role. Digonnet joined the MullenLowe Group network in March of this year leading their MullenLowe Profero digital transformation business in Asia, redefining its offering through the creation of centers of excellence. In quick succession he took on additional duties as MullenLowe Group North Asia CEO, and in the process restructured the Group offering in China and Japan. Effective immediately Digonnet will take on the wider Asia Pacific CEO role, reporting into Alex Leikikh, Global CEO.
LR Oliver Budgen - Toby Hemming-Emilie Sharp - Tristan Tobin.jpgBold Media, has further expanded its relationship with MullenLowe Group, adding MullenLowe APAC to its exiting scope of work with MullenLowe Profero. The account win will see Bold grow its Sydney operations and open a Singapore office, further expanding the agency's footprint the advertising, media, adtech, and technology sectors.
Bold Media is tasked with managing B2B media relations, content creation and communications strategy and planning for MullenLowe Group businesses across the Asia Pacific region. In addition to adding MullenLowe to their client portfolio, Bold has picked up Asian contracts with mobile location and behaviour specialist, Blis, and high-quality digital display advertisers, Inskin, following a string of success with both businesses in Sydney.
Adrian Ho.jpgIn the latest of several senior talent acquisitions, McCann Worldgroup Malaysia has hired Adrian Ho as Creative Director. Reporting to Ng Heok Seong, the agency's CCO, Ho will be responsible for running the Celcom account.

Ho (pictured) returns to McCann Worldgroup with more than 20 years of experience in the industry, having worked his way up from Junior Designer to Creative Group Head at some of Malaysia's best-known agencies in the interim, including, Batey Ads, EuroRSCG, BBDO, Publicis and Arachnid Interactive.

Ho has worked in many different parts of Asia Pacific on a wide range of clients, notably Maxis, Sara Lee, Mondelez Twisties, Volvo, ANZ Bank, Coca-Cola, Nokia and Unilever.

Interestingly, Ho took a short hiatus away from the industry, to pursue his love of music, opening a club in China with a focus on youth. He has also pursued turn-tabling, spinning at Kuala Lumpur's hottest clubs under the guise of "DJ Rksksa".
Prerna Mehra, Head of Cheil Design with Sagar Mahabaleshwarkar, CCO and Nishi Suri, COO, Cheil SWA.jpgCheil India has unveiled Cheil Design an in house avant-garde creative specialism with technology at its core. Offering a suite of innovative and creative services, Cheil Design is launched to meet today's communication dynamic for brands.
As a multi-disciplinary collective, Cheil Design's area of expertise encompasses Brand identity and Strategy, Corporate identity, Brand Language, Packaging Design, Interactive Design and BTL projects - intended towards innovatively engaging consumers with the brand. The truly integrated approach will help developing highly impactful solutions to best service the clients and offer an added value.
Scott Hicks.jpgOscar and Emmy nominated director Scott Hicks has joined Filmgraphics for representation in the Asia Pacific region.

Adelaide based Hicks started his directing career shooting music videos and a movie titled "Freedom" involving a young INXS.

He is best known as the screenwriter and director of 'Shine' the Oscar-winning movie of pianist David Helfgott.

Following 'Shine' Hicks' first Hollywood studio film 'Snow Falling on Cedars' starring Ethan Hawke, based on David Guterson's novel and adapted for film by Hicks, also received an Academy Award nomination.

This was followed in 2001 by the adaptation of Stephen King's novel 'Hearts in Atlantis' starring Anthony Hopkins.
Full set-up.jpgMonster Interactive, a full-service digital marketing agency, has launched the 26th International Coastal Cleanup, Singapore campaign with Toddycats! - volunteers with the Lee Kong Chian National History Museum of the National University of Singapore. The highlight of the campaign is an interactive wall mural at HarbourFront MRT Station, which will be displayed until 24 August 2017. Centred on the idea of "picking up the pieces", the installation will get commuters accustomed to the physical act of picking up and disposing marine trash, demonstrating that their actions have a significant impact on the environment.

LIA extends entry deadline to Monday, August 14

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgLIA has extended its entry deadline to the new date of Monday, 14 August.

To view all of LIA's categories and requirements: visit LIA categories here.

Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st August 2017.

All companies and/or individuals involved in the creative process are eligible to enter. For more information on submissions and eligibility: visit LIA Entry Kit here.

LIA does not charge late fees. If you require a deadline extension email

Lisa_Jonno.jpgOgilvy New Zealand is set to bolster its creative firepower with the hiring of multi award-winning Lisa Fedyszyn and Jonathan McMahon.

After multiple years working in New Zealand, Fedyszyn and McMahon have spent the past two years at Droga5 New York, where they have worked on clients such as Toyota, Sprint, Kraft and Chase bank. They are now returning to Auckland to take up group creative director roles at Ogilvy, supporting executive creative director, Regan Grafton.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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