Leo Burnett Malaysia’s latest Raya film for Tenaga shows how family and friends matter most

This Raya season, Leo Burnett Malaysia and Tenaga Nasional celebrate the festivities with a simple, yet timely reminder that family matters most. But in the most epic and humorous way possible.

TNB Chief Corporate Officer, Datuk Wira Roslan Ab Rahman said, “Aidilftri is about strengthening relationships between family and friends. For this year’s Hari Raya, we seek to convey the message that relationship with family members is sacred and we should always value our time spent with them”.

VIEW THE FILM

The web film titled “Dugaan Raya Aida” (Aida’s Raya Woes) follows Aida who works in the city as she tries to overcome multiple challenges in preparing for her trip home to spend time with her loved ones. She has to take on extra work at her office, earn extra income to meet the expectations of her family members, and make it home despite losing her bus ticket. Everything is stacked against her but she perseveres, and in the end reunites with a very forgiving family.

“Tenaga Nasional has always been about brightening people’s lives, and more so during the festive season. And we believe that this humorous take on what many Malaysians can relate to will put a smile on everyone’s face,” said Iska Hashim, Group Creative Director of Leo Burnett Malaysia.

Senior Art Director Hyrul Anuar said the story was based on his sister’s experience having had to work hard in a biscuit factory to support her 12 siblings. “I made my sister’s real life story into a drama and inclusive of post production it took two months to complete.”

Since its launch on June 14, the web film has garnered over 2 million views under 24 hours and has surpassed the 7 million mark to date. And it is part of a campaign that includes a music video for the specially written Raya song featured in the web film, as well as recipe videos for those who want to make the Raya cookies featured in the film.

“Dugaan Raya Aida” was directed by Quek Shio Chuan of Reservoir Productions who also collaborated with Leo Burnett on Tenaga Nasional’s equally popular Chinese New Year film, “Cooking Hustle”.

Credits –

Post Production: Meccanica EFX