Leo Burnett Beijing wins FAW AUDI business

After a competitive pitch, FAW Audi has appointed Leo Burnett Beijing for Audi’s integrated marketing and communications in China from 2017 to 2019. Working as Audi’s strategic creative partner, Leo Burnett will be tasked with taking this luxury auto brand to new heights in China.

Audi entered the China market more than 29 years ago, and has been one of the most successful luxury auto brands in the country with over 4 million users. The brand has created many innovative ‘firsts’, leading the changes of Chinese people’s view of luxury cars.

Currently in China’s premium car market, consumer needs have been more and more diversified while the market keeps changing. Frank Liu, Managing Director of Leo Burnett Beijing said, “As the pioneer of the market Audi has never stopped innovation on its product and brand. We are very excited to have the opportunity to work closely with Audi to create more innovative dialogues between the brand and Chinese consumers.”

David Gompel, Chief Operation Officer of Publicis Communications Greater China said, “This win is another great testament to Leo Burnett Beijing team’s excellence of creativity, demonstrating the industry’s high recognition of LB Beijing’s expertise in the premium car category in China. I believe, with Audi and LB team’s collaborative effort, the brand will be driven to another glorious success. “