Effie Hong Kong Awards Announces 2017 Winners: Two Golds go to BBDO Hong Kong

2017 Effie Hong Kong Awards Winners have been announced with 2 Golds, 4 Silvers and 10 Bronzes were presented during the Awards Gala.

Entries were revised in two rounds by a group of executives in advertising and marketing. A total of 16 trophies were delivered.

Both of the 2 Golds went to “Wardrobe Apartment” by BBDO Hong Kong for the Society of Community Organisation.

Sylvia Lee, Central Marketing, Hang Lung Properties, serving as this year’s chairman, said, “I encourage that marketers and agencies continue to reveal simple truths in interesting ways, and submit innovative campaigns to Effie. Not just for recognitions, but also to showcase that creativity in Hong Kong is indeed very much alive and kicking.”

Organized by The Association of Accredited Advertising Agencies of Hong Kong (HK4As), it’s the 14th year of Effie Hong Kong Awards to celebrate the ideas that work and to recognize the gold standard of effective campaigns.

Hong Kong Effie Winners will be listed in the Global Effie website with all Global Effie Winners as the best Marketing Campaigns under a worldwide Effie Effectiveness Index which ranking identifies and ranks the most effective marketers & brands by analyzing Finalists and Winner data from worldwide Effie competitions.

The full winners list is enclosed and can also be viewed at the HK4As website.