DDB Mudra Group Mumbai creates two ear theaters to promote Penguin audio books
June 12 2017, 9:16 am | | 3 Comments
DDB Mudra Group Mumbai has created two ear theaters for Penguin audio books using Indian Mythology and the Greek Classics.
Credits – Creative Director: Sonal Dabral. Creative Directors: Rahul Mathew, Manish Darji, Shagun Seda Sengupta. Copywriter: Ravi Ananthan. Art Director: Mukesh Jadhav: Creative Director/writer: Vilsen Gonsalves.Illustrator: Aleksandr Kuskov. Client: Hemali Sodhi. Account Director: Rakesh Varma.
3 Comments
But I’m confused. Is the Penguin Audio Books account now split between McCanns, Y&R and DDB?
Gimme a break with this audiobook nonsense.
the most scam-able category ever.
can anyone disprove the logic that a radio campaign is the best way to promote audiobooks?
but then radio spots need writers, not retouchers.
@Nice
It’s open to whoever can flog in another tired scammy idea. It’s not as if any of them get paid. Would love to see how effective these countless campaigns have been on sales.