BBDO Singapore wins AIA business in APAC

BBDO Singapore has been appointed to lead the strategy and development of AIA Group’s Brand Ambassador programme in Asia-Pacific.

Within this remit, BBDO Singapore will support the creation of a global campaign featuring the company’s newly appointed Global Brand Ambassador, David Beckham. 

AIA is the largest publicly listed pan-Asian Life Insurance group, with business in 18 markets across Asia Pacific. In his newly created role, Beckham will support AIA achieve its goal of helping people in the Asia-Pacific region live longer, healthier, better lives. 

Jean-Paul Burge, CEO & Chairman, BBDO Asia (pictured) said, “We are delighted that AIA has given our Singapore team this opportunity. It is a fantastic brand with some great people and exciting plans for the future. We very much look forward to being part of that journey.”

Stuart A. Spencer, Group Chief Marketing Officer, AIA Group said, “At AIA we view it as our duty to make a positive difference in the communities in which we operate. We look forward to working with BBDO Singapore to find new and innovative ways of raising awareness in Asia about the importance of maintaining a healthy and active lifestyle.”