Thai actress Chompoo Araya fronts new Sabina Bra campaign via GREYnJ United Bangkok
Thailand’s best-selling lingerie brand, Sabina has added wireless bras to their collections and to launch the range GREYnJ United Bangkok enlisted Thailand’s top actress, Chompoo Araya to front their campaign.
Designed to appeal to modern Thai women, the commercial is set up in a fashion show backstage with Chompoo telling the makeup artist about the “Wireless Shape” that comfortably performs. The makeup artist is unconvinced until Chompoo unfastens her robe and shows her bras. There are two 15s versions in the campaign and a “Making Off”.
Sabina Bra is known for giving women flaunting figures. Rather than rely on standard industry size templates, Sabina creates bras based on real women’s measurements.
Credits:
Chief Creative Officer: Jureeporn Thaidumrong
Creative Director: Irvine Prisilia
Art Director: Matthana Saetiaw , Nattakit Satitviboon
Copywriter: Worrawan Chailert, Puriwat Poonyawiboonchart
Managing Director: Kanaporn Hutcheson
Client Service Director: Kanokkorn Seehapan
Account Director: Vorawan Kaewket
Account Executive: Supada Asawasirisilp
Traffic manager: Warangkana Naksakul
Agency Producer: Kanoksak Kanchanachutha
Agency Producer: Thanyaporn Damprasert
Strategic Planner: Jongkoch Dusittanakarin
Digital Media Director: Pojanee Sowantip
TVC Production House: Phenomena
TVC Director: Rong Soralamp
TVC Producer: Sucheera Kaewngam
“The Making of” Production House: Dylan Film
“The Making of” Director: Jay Nantakwang