Thai actress Chompoo Araya fronts new Sabina Bra campaign via GREYnJ United Bangkok

Sabrina Bra.jpgThailand's best-selling lingerie brand, Sabina has added wireless bras to their collections and to launch the range GREYnJ United Bangkok enlisted Thailand's top actress, Chompoo Araya to front their campaign.

Designed to appeal to modern Thai women, the commercial is set up in a fashion show backstage with Chompoo telling the makeup artist about the "Wireless Shape" that comfortably performs. The makeup artist is unconvinced until Chompoo unfastens her robe and shows her bras. There are two 15s versions in the campaign and a "Making Off".

VIEW THE SPOT
VIEW THE MAKING OF
Sabina Bra is known for giving women flaunting figures. Rather than rely on standard industry size templates, Sabina creates bras based on real women's measurements.

Credits:
Chief Creative Officer: Jureeporn Thaidumrong
Creative Director: Irvine Prisilia
Art Director: Matthana Saetiaw , Nattakit Satitviboon
Copywriter:  Worrawan Chailert, Puriwat Poonyawiboonchart
Managing Director: Kanaporn Hutcheson 
Client Service Director: Kanokkorn Seehapan 
Account Director: Vorawan Kaewket
Account Executive: Supada Asawasirisilp
Traffic manager: Warangkana Naksakul
Agency Producer: Kanoksak Kanchanachutha
Agency Producer: Thanyaporn Damprasert 
Strategic Planner: Jongkoch Dusittanakarin
Digital Media Director: Pojanee Sowantip
TVC Production House: Phenomena
TVC Director: Rong Soralamp 
TVC Producer: Sucheera Kaewngam
"The Making of" Production House: Dylan Film
"The Making of" Director: Jay Nantakwang

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