IPG Mediabrands launches social media agency Society in Hong Kong led by Penny Chow

Penny Chow sml.jpgIPG Mediabrands has announced the launch of specialist social media agency Mediabrands Society in Hong Kong. This move marks the growth and subsequent rebranding of their successful social media unit Rally Worldwide, into one of the largest full service social media agency teams in Hong Kong employing 25 dedicated specialists; a number which they expect to double within the next 12-18 months.
The full service global power brand Mediabrands Society will be led out of Hong Kong by Penny Chow (pictured above). The agency which focuses on content marketing amplification has a broadened scope encompassing all of the core disciplines of social media under one roof including content  strategy and planning, ideation and content creation, community management, social CRM, analysis and reporting, and paid social; amplified by a host of proprietary emotional listening and measurement tools.

"We are a true social and content partner that works closely to define your needs, create genuine connections with your consumers, and produce content worth amplifying," said Chow. She continues, "Society offers a game changing proposition for today's market, a genuine partner of choice in this industry".

Chow will be joined by Jay Lee who has been appointed Creative Director, Mediabrands Society Hong Kong, effective immediately. Lee joins Society from his previous position as Creative Director at DDB Worldwide Hong Kong where he was responsible for account such as the Studio City Macau Grand Opening Campaign, and LINKS Reit 10th Anniversary Branding Campaign.

"Society is full of creative, passionate, hard-working young people - it represents the dynamic new age content marketing partner our industry has been looking for. I am so glad to be a part of this team, and look forward to the great things we will do together", he commented.

With digital data-driven content marketing sitting at its core, Mediabrands Society is equipped to create deeper and more meaningful conversations to connect with audiences virtually everywhere. Kasper Aakerlund, CEO IPG Mediabrands Hong Kong commented, "The launch of Mediabrands Society in Hong Kong is reflective of the influential social media powerhouse we have grown and nurtured in direct response to our client's needs, and their progressive shift from traditional to online media spend."

He continues, "60%  of our client base are already investing with us in this space including notable Hong Kong market brands such as Coco-Cola, Wellcome, and KFC. Our strength, agility and effective cut-through in digital and social media has attracted a number of dedicated social media clients to work with us, such as Carlsberg and Pizza Hut."

"With a market straining under enormous financial pressures, now is the time to push forward with digital transformation. IPG Mediabrand clients are reaping substantial returns on utilising our programmatic strength and solid digital proposition. We've seen an exponential rise in programmatic spend in QTR1 vs. 2016", said Aakerlund.

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