Red Label Tea and Ogilvy Mumbai teach grown ups special things with the help of a little boy

Red Label.jpgThis Women's Day spot for Brooke Bond Red Label tea does not feature a woman at all! It uses children to tell us that togetherness increases when stereotypes decrease.

Harshad Rajadhyaksha - Executive Creative Director, Ogilvy Mumbai said, "When a brand lives in the space of breaking social barriers, every little opportunity must be used to do so. We believe this sweet story, like most fables, leaves you with a powerful message."

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Red Label2.jpgKainaz Karmakar, Executive Creative Director, Ogilvy Mumbai added, "Unstereotype is a movement the world badly needs. We need to un-label people, jobs and gender roles. It's a tall task for a brand to take on. But hey, things that are worth doing are seldom easy to do."

Abhik Santara, Executive Vice President, Ogilvy Mumbai commented, "A good tea is a result of a good blend. It's the same with good work. HUL, Ogilvy and Gajraj Rao of Code Red films, all believed in this. That's why we could make it happen".

Credits -
Executive Creative Directors: Kainaz Karmakar, Harshad Rajadhyaksha
Copywriters: Kainaz Karmakar, Harshad Rajadhyaksha
Creative Team: Akshay Seth, Rajeshwari Rao, Vishakha Modak
Account Management: Abhik Santara, Nikhil Mohan, Aparna Mody, Supriya S Venkittathodi Brand Planning: Prem Narayan, Vipasha Bhuptani
Production House: Code Red Films Director: Gajraj Rao
Production Team: Subrat Ray, Mahi Saini
Client: HUL
Executive Director, Refreshments (South Asia & Africa) - Sudhir Sitapati Tea Innovation Asia Head - Himanshu Kanwar
Marketing Manager, Beverages - Chintan Dholakia, Prashanth Venkatesh Brand Executives - Jasmine Shahabadi, Deepali Kaul

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