D&AD Next Awards launches new 'Every Pixel Counts' campaign via F/Nazca Saatchi & Saatchi

Screen Shot 2017-02-17 at 6.22.36 am.jpgWith only one week remaining for photographers and filmmakers to enter this year's D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of this year's "Every Pixel Counts" campaign. 

The campaign spotlights the work of previous Next Award winners and the attention to detail of their creative process. These animations will be shared across all social channels over the coming weeks before entries close on 22 February.

VIEW THE FILM

View the behind the scenes film
The animations were created using over 500 acrylic pieces, which were carefully lit and photographed frame by frame. It took seven days in the studio, more than 840 photos were taken, and for the animation and composition, each pixel in each frame of the film was individually separated, treated and coloured.

Production company Piloto talked about the animation process: "We created the motion scenes on the computer, trying to find graphic patterns in movement, and then repeated them manually on the animation table, forming a ballet of Pixels."

Care for the smallest details is also evident in the choice of sound producer and voiceover for the animated campaign, Dru Barnes, a Grammy-nominated rapper, who immersed himself in the different texts before performing them. The six tracks were filmed in one day in New York with Brazilian musicians "Aldo the Band" providing the instrumental accompaniment.

The "behind the scenes" film brings all these elements together and an exclusive filmed interview with Rodrigo Castellari and Pedro Prado, creative directors at F/Nazca Saatchi & Saatchi, explains the creative thinking behind the campaign.

For more information on the Next Awards click here.

AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: D&AD
PRODUCT: Next Awards
TITLE: Every Pixel Counts
GENERAL CREATIVE DIRECTOR: Fabio Fernandes
CREATIVE DIRECTOR: Pedro Prado | Rodrigo Castellari
CREATIVE: Pedro Prado | Rodrigo Castellari
ACCOUNT MANAGEMENT: Ricardo Forli | Thiago Iusim
RTV: Elucieli Nascimento | Fernanda Sousa | Rafael Paes | Renato Chabuh | Victor Alloza
FILM PRODUCER: Piloto
SCENE DIRECTION: Daniel Soro | Alexandre Chalabi
EXECUTIVE PRODUCER: Natalia Souza
ACCOUNT MANAGEMENT / LINE PRODUCER: Regina Knapp | Roberta Frederico | Ariane Esteves | Catia Nucci
DIRECTOR OF CINEMATOGRAPHY: Daniel Soro
SCENE-ART DIRECTOR: Alexandre Chalabi
PRODUCTION COORDINATOR: Suyan Mariotti | Caroline Souza
EDITING: Alexandre Chalabi and Arthur Britto
STOP MOTION ANIMATOR: Breno Licursi
ANIMATION AND COMPOSITION: Ricardo La Bella Simonetti | Rafael Meira | Monica Meira | Petterson André | Igor Romana
ROTOSCOPY: Diego Ruiz
FINISHER: Ed Andrade
POST PRODUCTION COORDINATOR: Nayla Kols | Regina Mimi

SOUND PRODUCER: Evil Twin
MAESTRO: André Faria | Murilo Faria
DOC CONTENT DIRECTOR: Ariel Danzinger (NY)
ACCOUNT MANAGEMENT: Juliana Tangary
VOICEOVER: Dru Barnes

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