Possible Asia Pacific joins forces with Tealium

Paul Soon photo.jpgPossible APAC has announced a strategic partnership with Tealium, a leader in universal customer data solutions and enterprise tag management.

The partnership represents tremendous opportunities as Possible's leadership in the field of digital strategy and Tealium's industry-leading Universal Data Hub will assist global businesses in unlocking the power of customer data, creating more meaningful, relevant customer experiences.

This partnership will enable businesses to better understand customer behaviour and build personalized, real-time digital experiences.
 
"Many brands and government bodies today have a plan to execute their digital transformation strategy but truly, the real opportunity here with technology is the Data Transformation story. Brands that we work with understand the importance of being able to treat their customers as a single profile across their many touch points, and to do so, in real-time. Tealium's Universal Data Hub Solutions with its ability to stitch together data across offline, online and application specific data, will allow Possible to deliver highly targeted and responsive campaigns across Asia Pacific," commented Paul Soon, CEO Possible APAC (pictured).

"In our interactions with customers across Asia Pacific, we see the increasing focus on being data-driven in campaigns and customer interactions. Possible APAC leads in its focus on a robust data-centric digital strategy. This partnership will allow us to help deliver the power of real-time insight and action to PossibleE's broad scope of customers," shared Andy Clark, GM Asia Pacific, Tealium.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.