The Coca-Cola Company hands three beverage brands to DDB Group Hong Kong without a pitch

DDB Group Hong Kong has won the creative mandate for three beverage brands under The Coca-Cola Company, including Fuze Tea, Minute Maid and Hi-C, adding to the agency’s wide-ranging portfolio of international and local clients.

“We are very pleased to join forces with DDB. They have a track record of consistently using creativity to drive marketing effectiveness and impact business results,” said Clory Wong, Marketing Director at The Coca-Cola Company for Hong Kong and Macau.

The creative duties for all three brands were simultaneously assigned to the agency based solely on credentials. DDB’s remit covers integrated campaigns across TV, print, point of sale, trade, outdoor, digital and consumer activation for Fuze Tea, Minute Maid and Hi-C. Work is already underway with the first campaign expected to launch in 2017.

“Now having worked with DDB first hand, I am impressed by their genuine interest in understanding our business and brand challenges, and their ability to produce upstream strategy solutions,” added Wong.

“Coca-Cola is renowned for its marketing excellence and quality of work,” said Carol Lam, CCO and MD at DDB Group Hong Kong (pictured above). “We really look forward to sinking our teeth into the business and building a portfolio of influential work in Hong Kong.”