Samsung's Quantum Dot technology brings snow to Kerala through a spot by Cheil India

Quantum Dot.jpgCheil India recently released a TVC for Samsung Television's Quantum Dot Technology.

This campaign embodies the truest picture experience of Quantum Dot Technology in Samsung televisions that's so lifelike that it'll make you feel like you are there in the moment.

Samsung is the market leader in Television segment for the last 10 consecutive years and the task was to sustain market leadership and break clutter during the festive period by carrying forward the same idea of 'Kid's dream come true' in a new scenario and building an emotional connect with the Indian consumers while maintaining consistency.

Quantum Dot2.jpgFilm Description:
A little boy in Kerala longs to see snow and dreams of it all day long. His sister one day comes running and asks him if he want to see snow. The little boy though slightly skeptical follows his sister on a magical journey past coconut-fringed backwaters, majestic elephants, colourful temples and streets lined with exotic dancers.

In a parallel journey of sorts, we see Samsung Engineers carrying Samsung Televisions and stacking them together to create a giant dome shaped structure. The journey ends as the kids reach their destination a giant igloo that towers above the green.

Quantum Dot3.jpgThe kids run in and discover a magical winter world. And finally the little boy's dream comes alive as he sees and feels snow inside the igloo.

Sagar Mahabaleshwarkar, Chief Creative Officer said, "Most television advertising is a mere visual demonstration of sharper pictures and vivid colours. For Samsung Televisions we decided to move beyond and give an emotional angle to it. The little child in each one of us who has or still longs to see snow was the inspiration behind the commercial."
Mohit Mishra, Vice President, Integrated Services, Cheil Worldwide said, "Quantum dot is the most state-of-the-art technology in the TV category that redefines the conventional picture quality delivering a lifelike viewing experience. The challenge for us was to bring alive the benefit of Quantum dot through simple yet emotional story telling. The simplicity of the thought has been crafted into a visual spectacle making it an experience to look forward to."
Damodaran Krishnan and Somenath Chakraborty, Group Creative Directors, Cheil Worldwide said, "The challenge was to present a fresh perspective to television advertising and at the same time align with the brand's promise of a picture so real that you can feel it. The simple desire of a little kid has been crafted into a visual spectacle. Coupled with Swanand's lyrics and Shankar's singing that add a touch a magic to the ad".
Crédits :
Creative Team: Sagar Mahabaleshwarkar, Somenath Chakraborty, Damodaran Krishnan, Debmalaya Mitra and Sharthak Guha
Account Management: Kundan Joshee, Mohit Mishra, Vikas Negi, Nitin Malik and Disha Mehndiratta
Director: Corydon Wagner
Exécutive Producer & Producer: Anuradha Sachdev and Dalbir Singh
Production House: Kiss Films
Post-production Studio: The Drive, L.A.
Music Director: Pankaj Awasthi
Lyricist: Swanand Kirkire
Music Credits: Shankar Mahadevan
DOP: Param Singh

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