Reuter Communications and INNOMATIVE form strategic alliance to service clients in China
Marketing and communications company Reuter Communications and INNOMATIVE, a data and digital marketing agency, have formed an alliance that will enhance the digital solutions offered to clients in the premium and luxury industries.
The agencies will also offer a proprietary data solutions product to premium and luxury brands. EYWA is an integrated, digital marketing solution that allows brands to manage and oversee all their online customers’ interactions, conduct business analytics and create highly automated and efficient communications campaigns.
The two companies will work together to leverage each other’s resources, capabilities and networks to service existing clients in Greater China and to pursue new business opportunities. The agencies’ clients include AMAN, InterContinental Hotels Group, Sotheby’s, Ralph Lauren, Delvaux, Harrods, TOMS, Mytheresa.com, and Swarovski.
The alliance allows Reuter Communications to integrate INNOMATIVE’s deep data and digital capabilities into its clients’ solutions, while INNOMATIVE will have full access to the breadth of marketing and communications capabilities that Reuter Communications offers to luxury and premium clients.
“Expanding and deepening the digital and data capabilities we offer has been a top priority. We have been working with INNOMATIVE for many years and they were a natural choice when it came to forging a partnership in this area,” said Chloe Reuter, Founder and CEO, Reuter Communications. “This alliance bolsters and complements our existing digital and communications offering and we’re excited to offer our clients new products and services.”
“Both agencies bring very specific skills, talent and experience which is very powerful when combined. We look forward to working together to service existing and new clients in the premium and luxury industries,” said Alex Shen, Managing Partner, INNOMATIVE.
“Brands need to be omnipresent in how they engage with customers today. Our alliance with INNOMATIVE harnesses the power of data and allows us to provide clients with a robust suite of services that spans O2O, CRM, mobile, data marketing, analytics and e-commerce. In addition to EWYA, we are actively working on some exciting tools geared specifically to enhancing customer retention in the luxury and premium sector,” said Nick Cakebread, Managing Partner, Reuter Communications.