Amnet partners with LinkedIn on programmatic with first to market access within Asia Pacific

Dentsu Aegis Network’s programmatic agency, Amnet, has inked a first-of-its-kind programmatic collaboration deal with LinkedIn in the Asia Pacific region. The collaboration allows Amnet to leverage on LinkedIn’s professional targeting while using proprietary programmatic data to target quality audiences for clients at greater scale.

In addition to the advantages of advertising in a bot-restricted and fraud-monitored environment, Amnet also enjoys first to market access on highly-visible display ads in high-traffic LinkedIn pages, attracting and engaging target audience within a premium ad environment.

The collaboration also gives Amnet access to LinkedIn’s professional segments and various exclusive curated segments, which follows closely after the launch of Amnet Spectrum, its premium programmatic inventory marketplace for Asia.

Anna Chan, Regional Managing Director (pictured above), Amnet Asia said, “Programmatic advertising is evolving and growing very rapidly, and we’re seeing more advertisers shifting budgets from open exchanges to private marketplaces. We at Amnet are working very closely with key publishers and media owners to understand the value of their content, data and environment to which the user is being exposed to.”

Mandar Kambli, Publisher Development Lead at Amnet Asia added, “Our focus is to identify the right publishers that can deliver the message to our desired audiences most effectively. Our collaboration with LinkedIn elevates the quality of services we offer and gives us a differentiating factor. This is an exciting time for us and strongly cement our positioning in the competitive programmatic landscape.”