Balaji Telefilm’s digital venture ALT Balaji awards creative duties to Scarecrow Communications

Following a multi-round pitch process, Scarecrow Communications India has won the creative mandate for ALT Balaji – Balaji Telefilm’s newest digital venture.

Speaking on the win, Manish Bhatt, Founder Director, Scarecrow Communications, said, “Today, the entire world is shifting to the digital platform for their entertainment. Balaji Telefilms has a rich legacy of producing the most favoured content on a large scale for multiple platforms – from Television to Films. And with ALT Balaji, they’re gearing up to entertain the digital audience as well. Scarecrow is really enthused to be part of this ambitious and exciting brand vision”.

Nachiket Pantvaidya – ALT Balaji, CEO confirmed the news by saying, “We’re excited to work with Scarecrow Communications and look forward to doing cutting edge creative work with them that will launch and build ALT Balaji for its consumers, both in India and overseas”.

ALT Balaji will create highly differentiated, original digital content for the entire connected ecosystem spanning mobiles, computers, tablets, smart TVs and game stations. Through this endeavor, Balaji Telefilms will go beyond the current themes of television entertainment to set a new bench-mark with younger, edgier and smarter contemporary content.

While Scarecrow will be handling the creative mandate, brand Identity of Alt Balaji has been created by Branding and Design firm Mangoblossom.