Gionee Mobiles appoints Mullen Lintas India to handle strategy, planning and creative duties

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Virat Tandon.jpgGionee Mobiles India has appointed Mullen Lintas as its creative partner. As the brand seeks to attain the next level of growth, Gionee Mobiles was looking for an agency team that could partner them in good measure in achieving this ambitious plan.

The agency was chosen for its proven credentials and presenting a compelling brand idea that resonated with what Gionee had in mind for the Indian market. The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

On winning the new mandate, Virat Tandon, CEO, Mullen Lintas (pictured) said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long and a fruitful association.”

On the future promise that the brand holds in the marketplace, Amer Jaleel, Chairman & CCO, Mullen Lintas said, “Mobile phones have literally changed the way we engage with life. Our attempt with Gionee will be to play an important role in the lives of these people who are forming new rules to make their lives more interesting and fulfilling.”

Commenting on the development, Nomit Joshi, Marketing Head, Gionee Mobiles said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”