L&K Saatchi & Saatchi India's new spot for Skybags moves with energy in 'my style, my way'

Skybags.jpg'Skybags', the popular youth brand from VIP Industries, India's leading luggage company is all geared to woo the audience with its latest campaign 'My Style, My Way'. Increasing the attraction quotient, Skybags recently announced youth icon Varun Dhawan as its brand ambassador.
Created by L&K Saatchi & Saatchi and shot in Turkey, the TVC, while showcasing the new collection also encapsulates the youth's style, energy and attitude with a cool soundtrack that is sure to catch on.

Skybags 2.jpgExpressing her views on the campaign, Radhika Piramal, Managing Director, VIP Industries says, "Varun is a perfect replication of what Skybags stands for - a combination of style and charisma. Through this campaign we want to directly connect with the youth creating a portrait that mirrors their personality. We hope that we are successful in establishing a strong bond with the audience."
Sudip Ghose, Vice President, Marketing, VIP Industries adds, "With more young customers travelling at an early age, styling in bags has become a necessity. From 'Travel gear' bags are moving to become 'Travel wear' today."
Skybags 3.jpgCommenting on the TVC, Rahul Nangia, Chief Creative Officer (West & South), Law & Kenneth | Saatchi & Saatchi says, "Skybags is for those who want nothing about their holiday to be dull, including their bags. Even if something goes wrong, they'll find a way to turn it around and have a good time. That's what Varun does in this film."
Varun Dhawan, Brand Ambassador - Skybags adds, "Skybags, truly breathes 'My Style, My Way', it syncs with my attitude and style. According to me the bag you carry is a reflection of your personality, hence you will often spot me with a Skybags bag."

Credits -
Creative team: Rahul Nangia, Ipsita Ghosh, Saurabh Nayampalli, Paritosh Lonkar
Account Manangement: Debarjyo Nandi, Shazin Motorwala, Subham Chowdhury
Director: Roman Jirnih
Production House: 100 Frames
Producer: Prashant Sampat, Umesh Patel

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