Linkfluence expands with the acquisition of Chinese social media intelligence company ActSocial in Shanghai and Singapore

Linkfluence, a leader in Social Media Intelligence, is expanding internationally by acquiring ActSocial, a Social Media Intelligence company based in Shanghai and Singapore.

After opening its office in London in January and acquired Die Medialysten in Germany in July this year, Linkfluence is accelerating its International expansion.

Though social media is a major force impacting consumer attitudes and behavior worldwide, usage habits and platforms differ greatly from one country to another. Beyond web monitoring, it is crucial for brands to obtain analysis and insights from local experts to support their decisions.

By acquiring ActSocial, Linkfluence is the first European Social Media Intelligence company to combine global data and best practices with a Chinese team of scientists and social media researchers based in Shanghai – whose mission is to harvest social media data in China and across Asia and turn it into strategic insights. This will enable Linkfluence to become a one-stop-shop of Social Media Intelligence for International organisations.

“ActSocial and Linkfluence share similar cultures,” ActSocial CEO Marc Rivoira states: “Both companies mix ground-breaking technology with human expertise to generate a strong competitive advantage for clients. These common traits will accelerate team integration and make it possible to launch our new offerings within weeks”

“We are very pleased to welcome the ActSocial teams within Linkfluence,” Linkfluence CEO Hervé Simonin added. “ActSocial is a well-established business in China, helping major International brands make the most of the Asian social web. This strategic acquisition supports our clients on a global scale. It is a strong signal to the Social Media Intelligence market: Linkfluence strengthens its position in Europe and successfully evolves its development in Asia.”