DDB MudraMax India crowned ‘Best Promotional Marketing Agency in Asia’ and also collects 12 trophies at the 15th Dragons of Asia Awards
DDB MudraMax has won the prestigious ‘Best Promotional Marketing Agency in Asia’ at the coveted 15th Dragons of Asia Awards by PMAA held on 30th of September in Kuala Lumpur.
DDB MudraMax’s innovative ‘Health Cha Shree Ganesh’ campaign was a multiple winner. It picked up Gold for the Best Innovative Campaign, Navy Dragon for the Best Campaign in India and the prestigious Red Dragon for the Best Campaign in Asia.
The Health Cha Shree Ganesh campaign (Auspicious beginning of health), for Nutralite by the agency, gave everyone’s favourite portly idol Lord Ganesha, a healthy makeover – with a physically fit statue and equally fit priest, accompanied by sugarfree modaks and offerings at a pandal in Mumbai and won the hearts of judges and the audience alike, helping the Nutralite brand inspire a change in consumer attitudes towards health.
Photo caption: Harmandar Singh (L), Aneil Deepak (centre) and Mike DaSilva (R)
DDB MudraMax swept the award show with the highest tally of Dragon Awards and a tally of 76 points in total. The agency’s work – ‘The Misunderstood Scoreboard’ for Zee Media, ‘Selfie in Space’ for HBO also bagged metals for the agency. The tally of awards is 12 – Red Dragon for the Best Campaign in Asia, Navy dragon for the Best Campaign in India, Gold Dragon for the Best Innovative Campaign, 3 Silver Dragon awards, 1 Bronze Dragon award and 5 Black Dragon awards.
For 15 years the PMAA Dragons of Asia has been recognizing and showcasing the very best of the best in ‘results driven’ Marketing Communications throughout Asia and this year was no exception. India dominated the Dragons of Asia with 15 of the 49 Category Dragons, as well as Best by Country and Best in Asia Dragons. The 185 Judges who judged the entries reported a strong execution of marketing disciplines and a stronger focus on results, than in previous years.
On the major win, Sonal Dabral, Chairman and Chief Creative Officer of the DDB Mudra Group (pictured left) said, “To be heralded as the ‘Best Promotional Marketing Agency in Asia’ is indeed an incredible honor. I am really proud of all the teams at DDB Mudra Group that helped achieve this. This performance is a testimony to all the hard work that everyone is putting in at the group to make the creative product shine and to prove that DDB Mudra group is on its way to becoming the very best.”
Quoting on the wins at 2015 Dragons of Asia Awards, Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group said, “It is an extremely proud moment for us. Winning against work entered from across Asia-Pacific, is extremely satisfying. Aneil Deepak (Andee) and his team in DDB MudraMax have made us proud.”
The total points per the Asian Marketing Communications Industry Ranking Ladder are as below:
