Salt Brand Solutions India moves Siddhartha Singh to CEO and Arun Divakar to NCD

Salt Brand Solutions India has rejiged its top management. Siddhartha Singh will take over as Chief Executive Officer and Arun Divakar will head creative as National Creative Director.

Singh is one of the founder members of Salt and till now was Executive Vice President. He has almost two decades of experience across leading agencies like Leo Burnett, Ambience Publicis and Rediffusion – Y&R. His portfolio includes TVS Suzuki, Westside, ICICI Bank, Nerolac Paints, HomeTown, Rasna, DB Realty and many others.

In his new role, Singh plans to “Up the ante on product delivery, ensuring it is above industry standard and push the agenda of being best new-age business partners to our clients. This is something we have practiced tor the last four years and today feel confident and capable of delivering. In addition, I want to instil brand thinking that cuts through the jargon, brings in simplicity and germinates from a client’s business problem rather than lofty brand ideologies”.

On the other end of the spectrum is Divakar will now be responsible for the complete creative portfolio of Salt. He launched his career as an account executive, but quickly realised he was a better art director than the ones he was listening to! He has worked with Flagship and Saatchi & Saatchi in Mumbai, and Classic Partnership, O&M, Y&R and TBWA in the U.A.E, before taking on the role of Regional Creative Director, Pirana which he helped he set up in the U.A.E. In 2014 he moved back to India and joined Salt Brand Solutions.

King Kali, as he is called, wants to “create an environment where people contribute and come up with ideas fearlessly and frequently in a manner that is FUN, for I believe that Happy People create Happy Work and that is something that we want to stand for.”