Ranjit Jathanna moves to Lowe Singapore in newly created role of chief strategy officer and global planning lead on Unilever brand Lifebuoy

Ranjit Jathanna returns to Lowe Singapore in the newly created position of Chief Strategy Officer at the agency. Jathanna takes up this role in Singapore after two years as Chief Client Officer on the Unilever business at Lowe China.

In his new position, Jathanna (pictured left) will also take the global planning leadership role on the multi-award-winning Unilever brand Lifebuoy. As CSO, he will be responsible for the development, capability building, and management of the planning function within the advancing Singapore agency.

Jathanna is no stranger to Lowe Singapore, where he previously held the role of Associate Global Planning Director on the Unilever laundry brand platform Dirt is Good. With a career spanning over 16 years and a MBA in Marketing, Jathanna has held senior planning roles across the Lowe network – based in India, Dubai, Bangkok, Singapore – as well as the management role in China. He has consistently proven successes in leadership and brand development. Much of his work has partnered Unilever brands, including Lifebuoy.

Rupen Desai, Regional President, Lowe Asia Pacific (above right), said, “We’re delighted to have Ranjit back in Singapore in a significant management role. He is a superb leader, a brilliant planner and most importantly a great human being; all of which were critical in the search for the agency’s CSO role.”

Jathanna commented, “Obviously this is a great opportunity for me professionally. Lifebuoy is an exceptionally powerful brand around the world, and taking up a key management position at a business headquarters like Singapore is both an honour and a challenge”.

Lowe Singapore is the global headquarters for Unilever brands Lifebuoy, CLEAR, Close-up and laundry detergents platform Dirt is Good.