McCann Worldgroup India enlists the help of wild animals to promote yatra.com budget travels

The idea behind this creative campaign from McCann India was inspired by a simple insight that when on a budget, one tends to look for cheaper and easier options to draw the maximum benefits. To showcase the solution McCann India drew the inspiration from wild birds and animals.

Credits – Creative Director/Art Director: Subhashish Datta. Creative Director/Copywriter: Navajyoti Pegu. Art Director: Rahul Dutta. Copywriter: Jyotirmoi Deb. Illustrator: Leandre Hounnake.