McCann Worldgroup India and Greenpeace bring back the balance to help the environment

Yin Yang_Air.jpgGreenpeace has always had one brief to create awareness about the state of affairs the world is in, in terms of environment. It's a well known fact that mankind has pushed the environment to the brink. We are increasingly moving towards a state of no return. The brief for McCann India was to create a campaign that makes people stop and at least ponder about the state of affairs. The campaign simply puts things in perspective.

Credits - National Creative Director: Prateek Bhardwaj. Chief Creative Officer: Prasoon Joshi. Executive Creative Director: Ravinder Siwach. Creative Director: Denzil Machado. Copywriter: Seby John. Creative Director/AD/Copywriter: Dalip Singh. Graphic Designer: Dalip Singh. Photographer: Amit Dey. Retoucher: Milind Aglave. Illustrator: Sanjay Singh.
Yin Yang_Water.jpgYin Yang_Land.jpg

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