Yamaha + Dentsu Philippines encourage motorbike riders to use headlights during the day

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YAMAHA_23 Percent_single.jpgPutting your headlights on during the day can reduce fatalities on a motorbike by 23% and reduce accidents by 16% in this print campaign for Yamaha Motorcylces via Dentsu Philippines.

Credits – Chief Creative Officer: Dentsu SEA Ted Lim. Executive Creative Directors: Rey Tiempo, Gary Amante. Copywriter: Rey Tiempo. Art Director: Gary Amante. Account Director: Elyse Chan-Bella. Account Manager: Migs Orleans.

YAMAHA_16 Percent Print_single.jpg