Grey Beijing print work highlights Proya Sun Block using traditional ‘Shadow Puppets’

Created by Grey Beijing, the ‘Shadow Puppets’ print campaign features the traditional form of entertainment to get across a message to the customers that Proya Sun Block helps to protect against sunburn by blocking out ultraviolet radiation on skin exposed to sunlight.

“The execution is unique for its category. Shadow puppetry is an ancient form of storytelling and entertainment that is still popular today all over China, Asia and many parts of the world,” said Alvin Lim, Executive Creative Director. “Shadow puppetry depicts stories from legends and fairytales as well as real life stories, and are enjoyed by Asian children and adults alike”.

Credits

Director: Winky To