Japanese news giant Nikkei launches regional 'insight out' campaign via Edelman Australia

Nikkei 1.jpgJapanese news giant Nikkei has launched its new weekly regional business publication, Nikkei Asian Review, with a multi-market integrated brand campaign produced by Edelman Australia.
 
"We spent a considerable amount of time researching the target audience, interviewing over 300 business leaders across the Region, discovering that the true insight into launching the publication was to position the strengths of the stories and the fact that Nikkei Journalists uncover news and insights from deep within business operations, and develop stories that are untold", said Aimee Dean Director of Brand Strategy.

VIEW THE SPOT
Nikkei 2.jpgThe campaign is led by a TVC shot in China, Singapore and Indonesia, directed by Antony Redman. The campaign will run in print, out of home, and through digital in Singapore, Hong Kong, Malaysia, Indonesia, India and Thailand.
 
"The time has come for an Asian media to give a voice to the region on the global stage. Nikkei Asian Review aims to provide the platform for Asia's voice to resonate globally, " said Ken Koyanagi, publisher of Nikkei Asian Review. "The Insight Out campaign shows how we tell untold stories about Asia, from Asia."
 
Nikkei 3.jpg"It's no secret that times have been difficult for news media globally, but Nikkei has been unwavering in its commitment to bring a distinctly Asian voice to the news media," said Jamal Hamidi, Executive Creative Director at Edelman. "It's been a great honour and a privilege to creatively bring the Nikkei Asian Review story to life."
 
The campaign will roll out in the US in the coming months.
 
Credits -
Executive Creative Director: Jamal Hamidi
Strategy Director: Aimee Dean
Creative Directors: Chris Mitchell, Geoff Corbett
Digital Creative Director: Elliott Risby
Digital Designers: Evan Bohringer, Marcel Bingham
Agency Producers: George Saada, Rene Shalala
Executive Producer: Skye Lanser
Director: Antony Redman
Director of Photography: Conrad Slack
Production Company: Two Little Indians
Visual Effects: Fin Design
Post Production: Method Studios
Account Service: Ry Sullivan, Dan Lochmann, Ginger Lim, Nicole Jackson
Business Directors: Aimee Dean, Deborah Hayden

7 Comments

Ado ad guy said:

Nice ad and a good example of the way its all going. No longer is brand advertising the sole domain of the ad agency. The PR companies are proving that with a bit of decent strategy and seasoned adland creative talent they can do the same job.

Nurofen Plus said:

Great job boys, but for the record George Saada from Get George Films was the agency producer.

Aimee said:

@Nurofen Plus (nice one guys funny title pretty obvious though)


Yes you are correct George did the initial TVC production and the campaign roll out and further post was completed by Rene Shalala and other post production houses. This was an oversight and has been corrected.

Thank you.


John McEnroe said:

@Aimee

on corrections, what post production did Method Studios do on this spot?

Post Production credits for Quicktimes? Really???

Codine cruncher said:

Nice one Mr Redman...time to upgrade your cheap brissy volley's!

Rocking on the horse size pills said:

On corrections, the music composer?

Hong Men said:

Redman-
Agency's loss.
Production house's gain.
Rock on Antonio!

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