BBDO Singapore elevates Joe Braithwaite to GM

Joe Braithwaite, previously BBDO Singapore’s client services director, has been promoted to General Manager.

Braithwaite (pictured left) has been with BBDO Singapore since 2008, joining from iris Singapore and serving as business lead on Fonterra, Guinness and Tiger Beer, as well as heading up the account management department. A key member of the regional and local business development team, Braithwaite will continue to report directly to Jean-Paul Burge, CEO BBDO Singapore and President BBDO Southeast Asia. In his new role he takes on a deeper level of involvement across all key accounts in addition to management responsibilities for the entire agency.

Braithwaite was named Southeast Asia Account Person of the Year in 2011, has won a host of awards including Gold Effies for Diageo work and has established many of the agency’s more recent cultural initiatives.

“BBDO and Proximity Singapore is an office bursting with potential. We have truly brilliant people, fantastic clients and a genuine passion to do work that works. I feel incredibly privileged to be invited to take up a management position that allows me to play a larger role in shaping the destiny of this agency,” said Braithwaite on his promotion.

Jean-Paul Burge, President BBDO Southeast Asia and CEO Singapore commented, “Joe is one of our very best, who always brings his very best to everything he does. I have no doubt that he will continue to dedicate all his talents to his role as General Manager and well beyond”.