Veksner: Do we actually need creative directors?
June 16 2014, 7:45 am | | 1 Comment
By Simon Veksner, Creative Director, DDB Sydney
Volvo’s epic split film is hotly tipped to win a Grand Prix or two at Cannes this year.
Interestingly, it was made without the involvement of a Creative Director.
The agency behind it, Sweden’s Forsman & Bodenfors, doesn’t have them. READ ON…
1 Comment
It is thoughts like this that creates the mess in the world today. There are a rare few actors that does a great job directing films, Clint Eastwood, Ben Affleck, etc. But does that mean the world should do without proper directors now and just leave it to the studios and their actors?