Lowe & Partners Mumbai shortlisted in Creative Effectiveness category at Cannes Lions

Lowe & Partners Mumbai is the only agency to make the cut at the Shortlist stage of the Cannes Lions Creative Effectiveness category.

In total only 12 entries are going through to the final round. Australia and the United Kingdom were the top performers with 4 shortlists each. Brazil, Canada, Argentina and India each had 1 shortlist.

Lowe & Partners India is shortlisted for its Lifebuoy “Help a Child Reach 5” campaign. The ground-breaking campaign consists of a 3 minute film that seeks to inspire action from viewers to pledge support for Lifebuoy’s hand washing programs on the ground in India. It shows that a small act like washing hands with Lifebuoy can save a child’s life.

Australia’s four shortlisted entries were led by McCann Melbourne with two shortlists for Metro Trains, “Dumb Ways To Die” and “V/Line, Guilt Trips”.

Havas Worldwide Sydney were shortlisted for “How Brad Pitt’s Bro Helped Virgin Mobile Punch Above It’s Weight” and DDB DDB Sydney for McDonald’s “Australia Day”.

DOWNLOAD THE CREATIVE EFFECTIVENESS SHORTLIST: Creative Effectiveness Lions 2014 Shortlist.xlsx