BBDO takes out Asia Pacific Regional Network of the Year award at Cannes Lions

BBDO has taken out the Asia Pacific Regional Network of the Year award at the Cannes Lions.

Eight offices in the Asia Pacific network collected 35 Lions across ten categories, with the final tally amounting to 4 Gold, 13 Silver and 18 Bronze trophies.

They won over a much improved performance this year from Y&R.

Third is Dentsu Group – largely due to wonderful performances from their Tokyo and Nagoya offices.

(Campaign Brief stole this photo off Chris Thomas’ Facebook, but we don’t think he’ll mind).

BBDO won for 15 different clients including Guinness, Samsung, M&Ms, Pantene, Olympus and Pedigree. Highlights for them include:

·       BBDO Singapore being the most awarded agency in Singapore and in South-East Asia

·       Winning the first ever Lion for Pakistan

·       Winning the first Cyber Lion in the Philippines

Chris Thomas, Chairman & CEO BBDO Asia, Middle East & Africa and Chairman of Proximity Worldwide said of these accolades: “I am delighted that we have been named Regional Network of the Year at Cannes and in the Effie Index. Our goal is to create and deliver the most compelling commercial content for our clients. The objective is effectiveness; creativity is the strategy. We have excelled at both.”