3 Silver + 2 Bronze trophies to Asia in Branded Content and Entertainment Cannes Lions

The Branded Content and Entertainment category at the Cannes Lions has proved fruitful for all of Asia’s 5 shortlists.

Asia only had 5 entries make the cut – 3 to India and 2 to Japan – and all of them have won Lions.

JWT India’s Nike Cricket ‘Make Every Yard Count‘ picked up 2 Silver Lions – in the Use of Integration of User-Generated Content and in the Use of Integration of Digital or Social Media categories.

Dentsu Inc Tokyo’s multi-award winning ‘Sound of Honda/Ayrton Senna 1989’ campaign for Honda Internavi also won a Silver lion in the in the Non-Fiction: Online category.

Hakudoho Tokyo won a Bronze Lion the Live Experience category for ‘Rice Code’ for Inakadate Village.

Lowe & Partners Worldwide Mumbai also won Bronze for ‘The Kan Khajura Station’ for Unilever in the Brand or Product Integration into an Existing Programme or Platform category.

A total of 1178 entries from 62 countries were submitted into the Branded Content & Entertainment Lions and 66 Lions were handed out, including 11 Golds.

DOWNLOAD THE WINNERS LIST: Branded Content & Entertainment Winners – Cannes Lions 2014.xlsx