An improvised wedding ring creates a special moment in new tvc via Ogilvy India for Titan

TITAN.jpgThe name Titan has always been connected to gift giving. This time the iconic Indian watchmaker is back with a new chapter to The Joy of Gifting - a campaign that celebrates the uniqueness of a moment when a gift changes hands.

The creative brief to Ogilvy India asked that buyers look at Titan, the original owner of the gifting platform, in a brand new light.

VIEW THE SPOT
The television commercial takes place in a bustling outdoor lunch with friends. The story follows a young man who is trying to propose to a young lady. The man's awkward sincerity, the colourful setting, the woman's reaction and the improvised "wedding ring" all comes together to create the kind of moment that makes a gift really special.

Titan2.jpgPiyush Pandey, Executive Chairman and Creative Director, South Asia, Ogilvy & Mather said "Titan is a role model for today's youth. This commercial captures today's life layered with the music that is emotionally owned by Titan now. It builds on Titan's gifting idea and adds a new layer of commitment which Titan has always stood for. I enjoyed working on this commercial and my team and Prakash Varma's team have delivered beyond my expectation. Enjoy."

Joono Simon, Executive Creative Director, Ogilvy South, India added, " While gifting as a notion is central to this commercial, it also reminds us that life's best moments are as spontaneous as they are fleeting. Every ticking second is filled with possibilities and it's delightful to see how human emotion can immortalise these fleeting moments."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.