Posterscope opens office in The Philippines

Posterscope an out-of-home (OOH) communications group has recently launched in the Philippines and will be introducing its complete suite of media solutions throughout the market, including out-of-home planning, buying, and research.

Posterscope Philippines will be head quartered in Makati City, and is aiming to transform OOH with technology that will provide consumer centric planning and ROI analytics on OOH properties across the country.

Posterscope has an existing Prism suite of tools and Out-of-home Consumer Survey (OCS) system of 3,000 consumers and their attitudes towards OOH across The Philippines. This will give marketers a unique insight into consumer behaviour out of home which can be specifically targeted for clients.

The new office will be led by Vinay Goel (pictured above) as General Manager, Posterscope Philippines. Goel was working with Posterscope in India since 2008 as Senior Business Director.

Commenting on the research and its impact, Goel, said, “OOH media in the Philippines is now number two after TV, which we believe works way beyond static formats to really engage the consumer. A brand can interact, create brand engagement and share information in environments where people are active on day-to-day basis. Our key objective is to bring accountability backed with sufficient research into consumer behaviour to really show clients how important OOH is in the Philippines.”