Aegis Media appoints Terrence Yung as chief executive officer of Vizeum based in Shanghai

Aegis Media China has appointed Terrence Yung as CEO of Vizeum China. Based in Shanghai, Yung will be responsible for overall P&L management for Vizeum China and focus on its new business development, to continuously build the organizational capability to the next level of success.

“In this fast-changing media environment which has presented us great prospects and challenges, Vizeum as a leading media agency in China never stops pioneering the most effective connections between brands and consumers”, said KF Lee, Chairwoman Dentsu Aegis Network China. “Terrence’s extensive experience and proven capabilities will give Vizeum standout in this highly-competitive market.”

Yung has 23 years of experience in media industry and spent 15 years with ZenithOptimedia. Prior to joining Aegis Media, Yung was Vice President of ZenithOptimedia China where he was responsible for the agency operation and successfully led the agency’s key client to excel its business performance for years in China market. Before then, he was Managing Director of Optimedia China and set up Optimedia from scratch with proven business success.

He previously took senior management positions in other leading advertising agencies including Leo Burnett, Dentsu Young & Rubicam China and DDB where he started his career. Many world-class clients such as LVMH, L’Oreal, Lexus, Toyota, Carlsberg and China Mobile are all key highlights in Terrence’s media career.

On being offered the opportunity to lead Vizeum China, Yung said, “Aegis Media is one of the most respected communications groups in the industry, and possesses the leading specialist capabilities with outstanding communication strategy, media planning and buying, and holistic digital solutions offerings in China. It has a great leadership team delivering growth for clients and the agency. I’m glad to be part of the team, as we take Vizeum to the next level.”