Y&R Singapore reappointed to the M1 account

M1-1.jpgY&R Singapore has retained the M1 telecommunications business after an intensive closed door review. Y&R has handled the business for the past four years.

"Y&R has consistently demonstrated their understanding of the extremely competitive telecommunication landscape, and we are confident and assured that they will continue to be the right partner for us," said P. Subramaniam, M1's Chief Marketing Officer.

"We are delighted to renew our partnership with an account that I not only consider as one of the agency's key cornerstones, but also an iconic, Singapore brand. Given the coming advancement of new technologies such as 4G, we are definitely excited by the creative possibilities on offer and playing our role in helping M1 increase their share of voice," said Matthew Godfrey, Chairman, Y&R Singapore and President Y&R Asia.

He said Y&R Singapore is seeing strong momentum this year, following the promotion of Melvin Kuek to Managing Director and the appointment of Farrokh Madon as Chief Creative Officer.


Marc said:

Wow. Lucky them...


Go Mathew. You and Y&R deserve every piece of good fortune. CHEERS

Clothilda said:

Smart business move by M1. They're not looking for breakthrough work, just someone who takes instructions well. And who better than an agency where they are the 'cornerstone' client. Probably gives them more negotiating power on costs as well.

Magnesium Dioxide said:

Congrats you crazy kids...another account loss and Sir Martin would be taking you all out to lunch...farewell lunch.

Roti John said:

The new work is out and as expected its dreadful, visuals of stuff arranged to look like a globe....cos M1 is obviously a global player. American Express did that same visual style for years and even they had the good sense to abandon it.

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