Reduce the font size and save trees

Forests.jpgMinus One Project is a simple, one-step, easy to-do initiative from Samsung India intended to slow down the deforestation rate across the world.

Created by Cheil Worldwide Gurgaon it aims to do so by inducing a wiser and careful habit of paper consumption. All one has to do is reduce the font size by 1 before printing.

VIEW THE CONCEPT 

1 Comments

Albert Scamus said:

Next project for you. Please do a follow up campaign for blindness due to people having to read small font type.

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