Mistress releases first ever Hot Wheels campaign aimed at adults in the 43 year history of the brand
LA based agency Mistress, owned by Australian expat creatives Damian Eley and Scott Harris, has created a spectacular campaign for Hot Wheels which is the first ever aimed at adults in the 43 year history of the brand.
The Hot Wheels for Real campaign is currently running globally. It will air in the US around the Hot Wheels World Record Jump attempt at the Indy 500 on May 29.
The launch of Team Hot Wheels is Mistress’s first work as part of a global repositioning for Mattel’s Hot Wheels brand.
Team Hot Wheels is an anonymous group of the world’s most famous race and stunt drivers assembled to take motorsport to a new level. Engineers from the Hot Wheels test facility build and design incredible vehicles from the ground up – Team Hot Wheels then tests them on real, life sized Hot Wheels car stunts.
Mistress LA, started up by ex BMF Sydney and Mother London creatives Damien Eley and Scott Harris, is based right on the beach in LA’s Venice.
2 Comments
Thats definitely Ken Block driving he’s an animal behind the wheel
let down by the director.